Artificial Intelligence in Graphic Design: What We Can Expect

Artificial Intelligence in Graphic Design: What We Can Expect

Artificial Intelligence in Graphic Design: What We Can Expect 1280 974 Kraus Marketing

The Future of Artificial Intelligence in Graphic Design

It’s official, artificial intelligence (AI) is seeping into the design industry and it looks like its here to stay. Rather than just a catalyst for transformation in the healthcare and automotive industries, experts think AI is promising for the design market as well. The end goal is quicker, cheaper designs produced in minutes rather than days. AI is still early on in development, but we can already expect a big influence of this technology on the graphic design industry.

Why Does Design Need AI Anyway?

AI technology looks to simplify and quicken the design process for end receivers. Scientists behind this technology expect AI to quickly touch up on web designs or create logos at an affordable rate for smaller businesses. The creators set up these systems to offer over hundreds of thousands of different ways to vary simple color palettes and other design elements. Some current technology also has the ability to systematically analyze brands to produce related designs. These capabilities could lead us to believe AI removes the need for a human designer, but that’s not nearly the case.

AI Doesn’t Eliminate Humans Completely

At the moment, AI technology isn’t smart enough to operate without major assistance from humans. Mostly, AI can only process simple web and design components on its own. But since it’s not a 100% independent, it’s best used as a tool of execution for human designers. Apparently, users reported the recent beta testing as unsatisfying and far from its potentiality. Part of this could presumably be due to the low intelligence level of the current technology, or plainly that you can’t hire a robot to do just any human job.

But Some Companies May Try to Push Humans to The Side

This smart technology is meant to increase convenience for businesses, reduce time and money spent on design, and eliminate possible human errors. Still, that’s not to say that all developers necessarily want to drive out human designers. However, many left-brained developers think that original human designs can be developed through computer algorithms. These formulas include basic design elements such as shape, color, font, size, and placement with intelligence to arrange them properly. With several options available in this process, its assumed AI develops designs equivalent of a human designer.

A Glimpse of The Future

Right now, AI isn’t quite where it needs to be in the design world. Rest assured, software engineers will further develop AI until it meets industry standards. Looking ahead, it’s likely that AI becomes more prevalent alongside future tech advancements. Yet, even with miraculous advancements, it’s hard to imagine AI has the capacity to surpass the organic creativity of the human mind. A fusion between this technology and human designers seems like a promising direction for the future.

By granting ample time for the creative process, AI holds the potential to become designers’ greatest ally in the execution of designs. And at least for now, graphic designers don’t need to worry about packing up their desk and finding a new career path. AI is here to stay, but human designers are too.

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