3 PPC Trends & Tactics For NJ & NY Business Owners in 2016 | Kraus Marketing

3 PPC Trends & Tactics For NJ & NY Business Owners in 2016 | Kraus Marketing

3 PPC Trends & Tactics For NJ & NY Business Owners in 2016 | Kraus Marketing25601573 Kraus Marketing

Here are 3 PPC Trends & Strategies That Can Help Small Business Owners in NJ & NY Get The Most Out Their AdWords Campaigns in 2016

PPC Trends & Tactics

Trends come and go, and what worked last year might not work this year. The same can be said about the Pay Per Click (PPC) industry. Knowing the latest trends and strategies can help you get the most out of your PPC campaigns in 2016. It is important to know what’s working and what isn’t, because this is how you can take your AdWords campaigns to the next level.

In 2015 we saw the rise of Mobile-First Ad Formats, big tests for Product Listing Ads (PLAs) and Retargeting List For Search Ads (RLSA). As we can see, Google is always rolling out new features that can help advertisers improve their performance of their campaigns by reducing ad spend and increasing conversions. We can expect to see new and improved changes in 2016.

1. Your PPC Ad Messaging Strategy

The strategy behind your ads is very important; it’s not just about trying to fill up the 95 characters that are allowed for ad creation. Your message has to resonate with your audience and connect with them on a higher level. You have to figure out how to effectively and efficiently get your message across in a clear and concise manner. You should also try to highlight the most important aspects of the services you provide. For example, your ad copy should include call to actions that will cause users to engage with your ad, such as Call Us Now or Free Quote. It is a best practice to take full advantage of all the features that are provided to you in your AdWords account.


2. Video Ads: A Must Watch

Video ads aren’t anything new. However, you will only see video ads on YouTube. Google has already integrated TrueView video campaigns into the AdWords interface; it won’t be long before advertisers start to catch on. In fact, PPC analysts are already predicting that it won’t be long before we start seeing video ads in search engine result pages (SERPs). Google is always testing out new features, and believe it or not, they usually test these features in other countries or sometimes only on mobile devices. However, if you’re not up to date with the latest PPC trends, you might not easily notice these subtle changes by Google. In 2016, you should definitely start strategizing for the possibility of video ads in search engines.


3. Remarketing Lists For Search Ads

This feature is nothing new and was launched in 2013. However, a lot of advertisers still aren’t reaping the benefits from it. Remarketing Lists For Search Ads (RLSA) effectively lets you modify search ads, bids and keywords when previous site visitors are searching on Google for products and services that are similar to yours.

Remarketing Lists For Search Ads (RLSA) can allow you to do the following:

  • Review data from returning visitors to your site from the AdWords interface to see how they are behaving.
  • Allow you to see if returning visitors are converting at a higher cost per acquisition (CPA) than new visitors.

The PPC industry is very competitive and if you don’t stay up to date with the latest trends & tactics, you will get left behind. In 2016, you want to make sure that your ad messaging resonates with your audience and that you understand what videos ads are and how they work. You should also utilize Remarketing Lists For Search Ads (RLSA); this will allow you to have more insight into how your visitors are behaving.

There are many more trends to look out for in 2016. However, these are just some of the top pay per click trends that you should add to your SEM strategy in 2016. By doing this, you will improve the overall performance of your PPC Campaigns and have better control over your ad spend and conversions.

Are you a small business owner in NJ or NY and are thinking about starting a PPC Campaign? The SEM managers at Kraus Marketing can help you utilize the best AdWords strategies that can give you the most bang for your buck in 2016. Contact us today at 973-998-5742 or visit us online at www.KrausMarketing.com.













      Kraus Marketing