Starting a Video Series at Kraus Marketing: Forty Pints Q&A with CEO & Host Nick Kraus
“My video series is a mess.”
“I’m interested in starting a video series or podcast, but I don’t know where to begin.”
Does this sound like you? A podcast or video series can be a great way to communicate to your audience, add value, and create trust in your brand, but can understandably be difficult to start. So, to draw up some inspiration, we sat down with CEO of Kraus Marketing and host of the Forty Pints series, Nick Kraus, and asked him some questions.
What is Forty Pints?
“Well, Forty Pints is actually two separate projects of ours. One – Forty Pints is Kraus Marketing’s very own bar located in our corporate headquarters in Morristown, NJ. I thought it would be awesome to have a place for our employees to relax after work as well as a space to host networking events. And two – Forty Pints is the name of our video-cast where we bring on new guests each episode and have deep conversations about marketing, entrepreneurship, and everything in between while sharing a drink of the guest’s choice.”
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Who came up with the idea of starting Forty Pints?
“Our management team came up with the idea. I had a desire to become more of a spokesperson for the company and do more speaking engagements, including a podcast of some sort. When the management team presented it, I was all in.”
What did you want to get out of creating the Forty Pints Series?
“The purpose of the Forty Pints series is to give people access to deep conversations about business and marketing that they may not be provided with otherwise. Not only that, but to show off the fantastic people I get to work with every day. Whether they’re my incredibly talented staff, one of my amazing clients, or a fellow business owner that loves what they do, I get to highlight all the tremendous talents and educate all at once.”
How did starting a video series help Kraus Marketing?
“Starting a video series helped Kraus Marketing further build brand value. The Forty Pints series gives people a good insight into our company culture, provides thought leadership in a casual and entertaining way, and promotes awareness of our brand by hosting guests with a large audience and influence.”
Was there a specific podcast or show that you drew inspiration from?
“None in particular, although I do like listening to ‘How I Built This’ and ‘The Joe Rogan Experience.’ Joe Rogan can talk with anybody for hours, and it’s somehow still entertaining.”
Who is your target audience?
“Our target audience is fellow marketers and business owners, and people with aspirations to become such.”
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
If you had an extra $1,000 to spend on Forty Pints, what would you buy and Why?
“That depends. For the bar, I’d buy new cabinets to go behind it – something that would fit the place’s aesthetic but give us some extra storage. For the show, I’d buy better sound-deadening materials to make it easier when we record each episode.”
What are the biggest challenges in creating and running Forty Pints?
“Starting a video series takes a lot of coordination. This refers to both the internal coordination of keeping the series consistent as well as scheduling guests. Everybody has a schedule we need to work around.”
Why is your catchphrase “Drink Like the Booze is Free”?
“The booze is free to everyone that comes into the bar. The goal of Forty Pints is for guests to have fun and let their hair down while we create awesome content. I believe in authentic content, and I think nothing’s more authentic than two friends having a drink together.”
What makes for a good interview and content?
“A good interview comes from someone who’s willing to go deep into conversation and be vulnerable, as well as talk about content that not everyone has experience in. No one wants to tune into a podcast where two guys talk about the weather all day. I love guests that love what they do and want to tell people about it.”
Starting Your Own Video Series with Kraus Marketing
If you’re looking for some help getting your own video series, podcast, or vlog off the ground, contact the team at Kraus Marketing.