Catch Attention and Track Impressions with AI in DOOH Advertising
Out-of-home (OOH) advertising has a long history—dating back to ancient Egypt, where hieroglyphics were used to communicate public messages. Fast forward to today, and OOH ads have evolved into billboards, transit signage, and the increasingly popular digital out-of-home (DOOH) advertising.
DOOH advertising stands out for its cost-effectiveness and robust data collection capabilities. Technologies like eye-tracking cameras and location-based targeting have revolutionized how advertisers engage with the public. But the true game-changer? Artificial Intelligence. AI is taking DOOH to the next level—enhancing how we capture attention, measure engagement, and optimize performance.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Target the Right Audience in Real Time
AI has transformed the marketing landscape, especially in how ads are targeted. In DOOH advertising, AI-driven systems analyze user demographics, location, behaviors, and interests to determine which ads are most likely to resonate with specific audiences. This leads to smarter placements, whether it’s displaying a group-relevant message during a commute or delivering a near-personalized ad in a public space.
Gain Deeper, More Accurate Insights
AI does more than just leverage existing data—it captures real-time analytics during each campaign. Through tools like facial recognition and gaze tracking, AI can determine who viewed an ad, how long they engaged, and whether they responded. These insights help marketers refine their messaging and improve ROI by optimizing future campaigns based on real-time performance data.
Capture Attention with Stunning Visuals
DOOH campaigns already benefit from high-resolution digital displays, but when paired with AI-generated visuals, the creative possibilities expand dramatically. AI can help produce eye-catching graphics, dynamic animations, and even tailor visual content to the time of day or audience behavior. Plus, DOOH supports interactive experiences, allowing brands to engage users in new and meaningful ways.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Ready to Launch Your Next DOOH Campaign?
At Kraus Marketing, we specialize in innovative digital strategies, including strategic DOOH advertising. Heighten your brand’s visibility by contacting us today.