What do you think of when you hear the term Black Friday? Most of us think of great deals on holiday presents. However, the original purpose of the annual day of tremendous savings was to boost the economy and bring retailers’ profits from the red into the black. Through the years, the shopping holiday has expanded to include Small Business Saturday and Cyber Monday. As a digital marketing agency, we were curious to see what marketing trends Black Friday has inspired.
- Share exclusive deals and savings. Social media is a great platform to share exclusive deals and savings with your brand’s followers. Last year, Kohl’s offered a sweepstakes via their social media channels. The result contributed to 10 percent of the Black Friday conversation on social media.
- Not just Black Friday. Years ago, it was normal for people to camp outside their favorite retailer and wait for the store to open. Today, with the addition of online sales and an extended Black Friday, many retailers are opting for a “Black November.” These shops are utilizing digital media platforms to share month-long deals and savings.
- Engage with customers. The invention of social media changed the way that brands interact with customers. Black Friday sales, product information, and holiday hours are useful to share on social platforms. Social media has continued to evolve and it has become easier than ever to complete purchases easily. It is no surprise that Millennials and Gen Zers have taken advantage of shopping for their favorite products via social media.
- Not participating. Most notably, last year REI decided to opt out of Black Friday. Instead, they utilized the hashtag “#OptOutside to tell its niche audience to spend the day outside instead of shopping. While it was a risky move, not participating in the highest sales day of the year, turned out to be extremely beneficial for them.
Are you curious about social media trends? Kraus Marketing specializes in Social Media and Digital Marketing. We service companies in the New Jersey and New York City area. Find out how we can help you by contacting us today.