Updating your branding from time to time is crucial for your growth strategy and to stay relevant with your target audience. If the messaging that your organization is using does not connect with your consumer base, then you have lost potential business. When planning for the second quarter of 2017, consider implementing the following brand strategy.
- Craft a strong brand promise. It is important to create a strong brand promise that resonates with your target audience. Not only does it explicitly state how your organization will treat potential consumers, it will also help build loyalty. Once you have consumers’ trust it become easier to create demand for your products and services.
- Provide unique experiences to complement your brand. Your brand is not just a logo and tagline; it is so much more. Your brand should incorporate unique experiences to help drive engagement and loyalty. A great way to do so is through free, educational material. Help your target audience understand key issues that affect them. Update your blog section on your website with relevant information frequently and consider developing videos.
- Utilize brand ambassadors. One of the best ways to increase brand loyalty and build awareness is to use brand ambassadors. These are people who love your products and services and are willing to testify to it. Perhaps, you can feature these brand ambassadors on social media or industry conferences.
Combining brand strategy with your current marketing plan will help you foster loyalty and engagement amongst your target audience.
Do you want to revamp your branding? Kraus Marketing specializes in corporate branding. We conduct in-depth interviews to understand your company. Afterwards, our team of creative designers and copywriters work to create a brand that represents the direction you want your company to go in. Contact our team for more information.