How Short-Form Video Impacts Customer Engagement with Your Brand

In recent years, short-form video content has surged in popularity, mainly due to the increased use of social media platforms such as TikTok, Instagram Reels, and YouTube Shorts. The bite-sized content these applications produce is easy for internet users to consume and swipe through in a leisurely fashion. Many companies have since taken advantage of users’ interest in short-form content, and it has quickly become an essential factor in building up brand engagement. The content makes for a perfect channel to deliver messages about a brand to consumers that users are willing to interact with.

See how you can take advantage of short-form videos and the positive effect it has on brand engagement down below:

Digital Marketing

Capture Leads, Generate Sales & Find New Customers

Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.

Learn More

1. Build Your Brand

Everything a company produces assists in developing its personal brand, including short-form videos posted online. As discussed earlier, short-form content has spiked in popularity, making it an essential factor in developing and building a brand. A company can use it to spread information about the company, inform consumers about a product, attract new customers, and grab attention. Many companies opt for creating content that ties into popular trends, which may include specific wording, sounds, or challenges. Ultimately, short-form videos aim to create memorable content that will shape how consumers perceive and look at a brand.

2. Bring Attention, Keep Retention

Publishing short-form content on social media is an effortless way to reach modern audiences. Not only is it extremely accessible for users to watch, but it is also easy for them to interact with. Users can like, comment, and share content with a click of a button, which leads to higher engagement rates. Because the content is shorter and captivating, viewers are more likely to watch the whole video and stick around to interact with the content. This, in turn, boosts retention rates, allowing users time to explore a company’s online brand.

3. Drive Traffic and Conversions

The fast-paced nature of short-form content also ties into driving traffic and conversions. The videos are designed to be short, informational, and captivating, with the goal of getting users to watch and then complete a conversion. This can be achieved by including a call-to-action on the post, encouraging users to either book an appointment, try the product, or contact the company to learn more. When users interact with the call-to-actions placed strategically in the content, this, in turn, boosts conversion rates.

How Kraus Can Help Build Up Your Brand Engagement

Short-form video content has become a vital tool in successful branding in the new digital age, and Kraus Marketing is here to ensure your brand makes the most out of it. Get in touch with our team today, and let’s create short-form video content that resonates with your brand and increases audience engagement.