How Prime Video Ads Give Advertisers a New Chance to Convert
Heads up, Amazon Prime viewers! Your almighty service provider is updating their ways of streaming by incorporating ads into their cinematic experience. Though the e-commerce giant isn’t the first streaming platform to dip its toe into the video advertising domain, it will present yet another exceptional opportunity for advertisers to reach a wider, more relevant audience. In this blog, we delve into the seismic impact of Amazon Prime Video advertising and how brands can take advantage of this service.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
1) Precision Targeting for Maximum Impact
Unlike traditional TV ads, which have less flexibility, broad demographic targeting, and less personalized content, Prime Video has advanced targeting capabilities with extensive user data that helps advertisers tailor their campaigns for specific demographics, interests, and behaviors. This level of granularity ensures that ads reach the most relevant audiences, maximizing the potential for conversions. Whether it’s showcasing a new product or promoting a service, Prime Video ads allow advertisers to speak directly to those most likely to convert.
2) Enhanced Analytics for Informed Strategies
Intriguingly, Amazon possess a vital element that other streaming services seem to lack: client data. With roughly 70% of American adults utilizing Prime membership, the e-commerce goliath can quietly pull their buying history and strategically embed custom-fit ads, commanding a higher return on the advertiser’s marketing spend. In turn, this data empowers marketers to lightly trim their strategies, optimize their campaigns, and further tailor their approach parallel with their real-time feedback. The result is a fruitful, adaptive journey that maximizes the potential for conversions.
3) The Subtle Charm of Advertainment
Advertainment, a hybrid of “advertising” and “entertainment,” is a modern marketing approach that integrates promotional content with entertainment elements. Brands now move beyond the one-dimensional sales pitch, devising narratives that evoke more emotions and forge genuine connections. Through Prime Video ads, the storytelling bridge between brand and consumer becomes more durable and more reliable through interactive features and emotionally charged narratives, offering a superior return on investment for your video marketing campaign.
4) Secure Long-Term Value and Results
It’s well-established that brands who evoke positive emotions from customers through their advertising make it much harder for said customers to consider rival businesses. Hence, through Amazon’s strategic placement and harmonious amalgamation, the platform ensures brands don’t stick out like a sore thumb when plopped in the middle of a show or movie. Maintaining this natural flow minimizes the risk of viewer disengagement and helps foster a deeper emotional connection with your viewers, resulting in positive word-of-mouth referrals and an increase in customer lifetime value.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Break New Advertising Ground with Kraus Marketing
Why choose Kraus Marketing as your partner in Amazon Prime advertising? Our in-house video team and brand storytellers craft gripping visuals and clever messaging that deeply resonates with viewers well after the show or movie has ended. We skillfully navigate the intricacies of online advertising, ensuring each ad reaches the right audience with the greatest impact. Contact us today to ignite your video advertising campaign.