Multimedia Graphic Design to Better Your Web Presence
When you’re running a business, appearances matter, especially online. A consumer’s experience on your website may be their first or only impression of you, so it’s important to make your website look professional and interesting enough to stick around. That’s where graphic design and multimedia come into play. But, aside from the visual benefits multimedia graphic design can offer, consider the positive benefits it has on your digital campaign and overall brand.
So, if you’re thinking about elevating your website design and increasing traffic, see how multimedia graphic design can really boost your business!
Helps with SEO
Incorporating multimedia on your website, particularly video, can work wonders for your SEO success. In fact, you’re 53 times more likely to rank on the first page of Google results if you use video on your website! Video can be optimized for SEO the same way webpages can while boosting your ranking in other ways as well. Cross-posting the video to different websites can increase traffic to your website and provide valuable backlinks.
Video and other multimedia elements also increase the amount of time people spend on your website, which boosts your SERP ratings as well. Although multimedia may look cool, it also serves a technical purpose in interacting with Google’s search algorithms to make your website rank higher in search result pages.
Great for social media
Website multimedia was practically made to be posted to social media! Bright colors and fun animation can brighten up your feed, while informative graphs or charts can help educate your followers. Videos keep your posts interesting, while photography shares funny or photogenic moments from your business. Posting art and other graphic design helps add value to your account so followers don’t feel like they’re constantly being advertised to.
Instead, posting multimedia creates the impression that your business wants to share moments with your followers, rather than just cajoling them to buy. Using multimedia graphic design on your social media can also attract followers who enjoy your posts but don’t know much about your brand, leading to potential conversions. It also keeps your social media well stocked and posting on a regular schedule, which helps drive traffic to your website and business.
Best Way to Brand
Multimedia graphic design is also a great way to boost your branding! By using repeating motifs, you can reinforce elements of your brand across your website and social media. For example, if your brand has a specific color or color scheme, using that shade as a highlight or accent color in your designs can help tie your branding and your website together. If there is a certain style, attitude, or lifestyle associated with your brand, using multimedia is a great way to express that across your business. If there are certain topics you want to illustrate or reinforce on your website, adding some visuals is a perfect way to do it!
Using multimedia can also help with brand recognition. If your designs become well known or if a certain style or color you use becomes popular, it will create a lot of brand recognition for your business when people see it. You can decide if photography, video, animation, visual aids, 3D art, or any other art style are right for your business to match your branding!
Attracts attention
The average consumer attention span is only eight seconds. In that time, you have to find something to hook consumers to keep them on your site. What are you doing to hold their focus? Multimedia graphic design is the answer you have been looking for to keep your website engaging.
It can help direct focus to all the best parts of your business, and make sure your website is interesting enough to attract—and hold—consumers’ attention. It helps break large blocks of text into smaller, more readable chunks while enticing consumers to actually read instead of skim. Encouraging different kinds of visual and audio processing with multimedia also makes your website a more satisfying and engaging visit than other, less interesting websites, and is a sure way to keep customers coming back again and again.
Multimedia graphic design is a great option for every website! Besides elevating the look and feel of your site, it also boosts your SEO, is great for social media, helps build your brand, and attracts consumer attention. If you’re looking to improve your website and increase your traffic, why not give multimedia graphic design a try?
If your website is feeling boring or falling flat, let the experienced graphic designers at Kraus Marketing give your website a multimedia makeover! Contact us today!