Reno’s Appliance

Reno’s Appliance is a trusted local appliance retailer serving the Northern New Jersey community for over 60 years. As a family-owned business, Reno’s prides itself on expert customer service, professional installation, and a curated online selection of top appliance brands. Their legacy of care and quality makes them a go-to destination for homeowners and contractors alike.

Client Challenge

Reno’s Appliance approached Kraus Marketing with the goal of expanding their digital footprint and increasing qualified traffic to their website. With an already strong reputation offline, they sought to match that credibility through consistent digital content that showcased their knowledge, product offerings, and superior service. The challenge was to position Reno’s as both a trusted local expert and a modern, user-friendly online resource.

The Kraus Solution

Kraus Marketing developed a comprehensive digital strategy centered around content-driven SEO, targeted email campaigns, and engaging organic social posts.

We began with monthly blog articles focused on timely topics such as appliance maintenance, energy efficiency, and product comparisons—all optimized to improve search visibility and establish Reno’s as an authority in the space. Our email campaigns highlighted seasonal promotions, new arrivals, and tips tailored to homeowner needs, helping to drive conversions and customer retention.

On social media, we created a steady stream of content featuring product highlights, educational posts, fun recipes, and customer service spotlights, reinforcing Reno’s values and community-focused identity.

The result? Increased engagement, improved site traffic, and a strengthened digital presence that supports both in-store and online shopping.

Results

Kraus Marketing’s ongoing digital strategy has continued to elevate Reno’s Appliance’s online presence, leading to consistent, measurable growth across key performance metrics.

In a six month period, compared to YoY data, we saw:

• 43% increase in website users
• 47% increase in website sessions
• 24% increase in homepage traffic
• Over 200% increase in organic search clicks
• 114% increase in clicks from the branded search term “Reno’s
  Appliances”

These results reflect the success of our content-led SEO strategy and collaborative digital approach, positioning Reno’s as a leading online resource in their industry.