Group One
Group One is a dynamic holding company delivering diverse business support services across the U.S. through its four subsidiaries: Omni Serv, G1 Facility Services, G1 Contracting, and G1 Graphics. Originally known for their expertise in airport services, Group One has since expanded into a multifaceted enterprise, offering tailored solutions across multiple industries. Their mission is simple: support the success of other businesses through reliable, scalable services.
Client Challenge
As Group One continued expanding into new verticals, they needed a fresh brand identity and digital presence that could reflect the full scope of their services—without losing sight of their roots. Their existing branding lacked cohesion and failed to communicate the scale and versatility of the organization. They approached Kraus Marketing to help them unify their brand across all business units, build a modern website, and craft compelling messaging that would support ongoing growth. In addition, Group One needed ongoing marketing support across channels to reach new audiences and recruit top talent.
The Kraus Solution
Kraus Marketing began by refreshing the Group One master brand, followed by a full redesign of the logos for each of its four divisions—Omni Serv, G1 Facility Services, G1 Contracting, and G1 Graphics. The new logo suite ensured each division had its own distinct identity while maintaining a cohesive look that tied them all back to the parent brand.
From there, we developed a modern, responsive website that clearly communicated the value of each service line, while reinforcing the company’s overarching mission. Our team also wrote compelling, SEO-optimized web copy to bring consistency and clarity to their messaging across pages.
Beyond the rebrand and web design, Kraus continues to support Group One with SEO blog writing, email marketing, and both organic and paid social advertising to increase visibility, drive leads, and support ongoing recruitment efforts. Together, these efforts have positioned Group One as a trusted, forward-moving partner for businesses across industries.