Sax LLP

Sax LLP stands as a premier Top 100 accounting, tax, and advisory firm offering a diverse range of services. Catering to closely held companies, family-owned businesses, not-for-profit organizations, and high-net-worth individuals, Sax LLP is dedicated to being the foremost advisor for its clients. Through a deep understanding of their clients’ visions, Sax LLP delivers solutions that surpass expectations, ensuring success with every step.

Client Challenge

Sax LLP faced an objective: to enhance its brand identity and visibility while refining its overall marketing strategy. Recognizing the need for a comprehensive approach, they sought a solution that reflected their commitment to excellence in accounting, tax, and advisory services and solidified their presence as one of the fastest-growing firms in the nation.

The Kraus Solution

In response to Sax LLP’s goal of enhancing brand identity and refining their marketing strategy, Kraus devised a comprehensive solution. This encompassed a strategic website redesign that seamlessly blends aesthetics with functionality—creating an immersive digital hub highlighting their diverse services.

To help the client maintain a cohesive brand image across all touchpoints, Kraus developed brand guidelines. These guidelines serve as a roadmap, ensuring that every touchpoint with Sax LLP reflects the professionalism, expertise, and commitment embedded
in their core values.

Through the creation of the brand guidelines, Kraus elevated Sax LLP’s visual identity to ensure consistency across all marketing channels—reinforcing their premier status in accounting, tax, and advisory services. This included elevating their digital presence on social media platforms, where we implemented a strategic content calendar. By curating engaging and informative content, Sax LLP’s social media channels became a dynamic extension of their brand, fostering client engagement and community interaction.

Furthermore, Kraus seamlessly integrated creativity into the marketing mix by crafting a distinctive logo specifically for Sax LLP’s 4 Miler event, amplifying the firm’s dedication to community engagement. This logo was used across marketing materials and event collateral, creating a memorable visual identity.

We look forward to continuing our partnership with Sax LLP and ensuring their brand makes a lasting impact in the market, resonating with existing clients and potential stakeholders.