Rutgers Orthopaedic

Rutgers North Jersey Orthopaedic Institute (RNJOI) addresses many bone and joint conditions through cutting-edge research, comprehensive educational programs, and state-of-the-art orthopedic care. Known for its work in the field, the department aims to provide exceptional care and innovative treatments to improve patient outcomes.

Client Challenge

RNJOI faced the challenge of low visibility and awareness of its surgeons and various specialized divisions. Despite its exceptional talent and dedication, it struggled to stand out in a competitive healthcare environment. Additionally, there was a pressing need to prevent local patients from seeking orthopedic services outside New Jersey, particularly in New York.

The Kraus Solution

Kraus Marketing implemented a comprehensive strategy to elevate RNJOI’s brand and online presence. The initiative began with a redesigned logo and landing page that modernized the department’s visual identity, making it more recognizable and aligned with its mission.

Our team curated blog content to establish a consistent digital presence, educate the audience, and enhance the department’s search engine visibility. We complemented this with a dynamic brand-building campaign on Instagram and Facebook to boost awareness.

Additionally, we launched targeted social media advertising campaigns to enhance reach and engagement, driving new users to the website through multiple touchpoints.

Through these strategic efforts, Kraus Marketing increased awareness and engagement for the Rutgers North Jersey Orthopaedic Institute, helping them retain local patients and assert their leadership in the field.