Morris County Tourism Bureau
The Morris County Tourism Bureau is a division of the Morris County Alliance and the official Destination Marketing Organization (DMO) for Morris County, NJ. The Tourism Bureau helps locals and those traveling to the area explore the best of Morris County, showcasing historic sites, vibrant arts, outdoor adventures, and charming local towns.
Client Challenge
Joining forces with the Morris County Tourism Bureau came as an extended partnership that Kraus Marketing had with the Morris County Economic Development Corporation (MCEDC). The Tourism Bureau was looking to generate interest in their events and drive traffic to the Upcoming Events page on their website. They also wanted the public to know their website was a great resource for finding things to do throughout the county.
The Kraus Solution
Kraus combined digital marketing and traditional marketing tactics to help the Tourism Bureau generate hype for events and drive traffic to their website.
Digital Marketing
To enhance their website’s presence, Kraus Marketing worked on an SEO campaign. We drafted keyword optimized blogs about events and things to do around Morris County, NJ—one of the most successful articles being the Fall Farm Guide. We also optimized their title tags and meta descriptions for enhanced user searches.
Traditional Marketing
The Kraus team designed a billboard for the client, placed in Somerset County, NJ, to drive visitors from neighboring counties. Kraus Studios took photos around Morris County for use in both traditional and digital media efforts.
Stats
After working with Kraus in 2024, the Tourism Bureau saw:
- 134k+ Users driven to the website
- 72k+ Users via Organic Search
- 263k+ Website Pageviews
- 20k+ Users to the Events page
- 40k+ Users arriving from NJ & 93k+ Users arriving outside of NJ
