Hoboken Lock & Supply

Hoboken Lock and Supply Co. has been a trusted locksmith for over four decades, providing multiple services such as access control, residential, commercial, security, and more. They have a brick-and-mortar shop in Hoboken, NJ where they have served customers since 1981. Their business has grown over the years, going from a small-town locksmith shop to a leading provider of integrated security solutions.

Client Challenge

Hoboken Lock & Supply Co. has three locations, each of which were under a different name. They were looking to unify their locations into one cohesive brand that showcased their legacy of reliability and family values. They also needed to combine the individual websites for all three locations into one.

The Kraus Solution

Kraus Marketing dove into immersive brand workshops with Hoboken Lock & Supply Co. to better understand their brand values and reasoning for unifying each location. Once identifying their audiences and goals, we came up with messaging that tied together their historic past and current innovations:

Where Tradition Meets Innovation
From Lock and Key to Integrated Security Solutions

We developed a set of brand guidelines that all three locations could fall under, including a powerful color palette and a new logo showcasing elements from their beloved Hoboken.
The brand guidelines dictated the design of the new website, where we were also able to feature some of the stunning photo and video work done by Kraus Studios. Their homepage video banner is one of our favorites!