Essex Testing

Essex Testing is a clinical testing lab that has been servicing the personal care and beauty industries for nearly 40 years. They specialize in helping major brands as well as indie and niche companies across the United States. They provide leading, third-party human testing for product safety, efficacy, and marking claims support, which affects how and when products go to market.

Client Challenge

Essex Testing faced a major problem: their website was incredibly outdated and out of service. They needed a new website with a sleek and modern design that showcased their advanced technology and commitment to safety. Additionally, they needed an updated logo and branding elements to match their new look.

The Kraus Solution

The Kraus Marketing team was confident they could deliver a high-end logo, branding, and website to Essex Testing. We took them through our branding workshop and website development process to ensure a cohesive look they felt best represented their company.

Essex Testing’s new branding uses a light and dark blue color palette to represent professionalism and to instill trust in their clients and panelists. Their website also has a clean and simple design for ease of navigation. Since launching their new branding and website, Essex Testing is ready to increase website traffic through an integrated digital marketing campaign with Kraus including SEO, email, and social media.