Crawford Lorenzo Home Selling Team

Crawford Lorenzo is a real estate team (a branch of Keller Williams Realty Metropolitan) serving Northern NJ. They provide expert, accurate, and honest advice for residential purchases and sales. A focus of their agents is to provide clients with professional guidance and to make sure each transaction is a positive experience for the customer.

Client Challenge

The client was looking to rebrand and develop a new website for two key reasons. One was to adapt to the current market (at that time, the main goal was attracting sellers) while also incorporating a more personable side to their brand. The other was to acknowledge a company name change and partnership between Gordon Crawford and Peter Lorenzo.

The Kraus Solution

The Kraus Marketing team was eager to redesign the client’s logo and create branding concepts to help push Crawford Lorenzo into this new phase of the company. In our intensive branding workshop, we made sure to identify key audience groups and brand attributes that would act as the backbone of all creative.

The new logo, branding, and website offer a contemporary and sleek look without straying too far from who the agency was before. Their time with Kraus continues as we launch their integrated digital marketing campaign focusing on SEO, email, and social media.