Citrin Cooperman
Citrin Cooperman is a leading, nationally recognized full-service accounting and consulting firm. With a mission to provide innovative solutions and exceptional service, Citrin Cooperman sought Kraus Marketing’s expertise to elevate its digital presence and engage with a broader audience across key industries.
Client Challenge
Citrin Cooperman faced the challenge of increasing brand awareness on a national scale, driving high-quality traffic to its website, and creating engaging content for its target audience. The firm required a comprehensive digital marketing strategy that leveraged multiple touchpoints to build long-term brand recognition and foster customer engagement.
The Kraus Solution
Kraus Marketing crafted a comprehensive digital marketing strategy featuring a range of creative services, such as evergreen content, impactful video projects, targeted advertising, and cohesive graphic design. The goal was to generate interest and prompt action in the middle to late stages of the sales funnel, ensuring consistent engagement from Citrin Cooperman’s key audience segments.
Organic Growth Strategy
Kraus Marketing implemented a robust SEO strategy that resulted in a remarkable 900% increase in organic search users year-over-year. This strategy included keyword optimization, content creation, and technical SEO enhancements.
Paid Media Campaigns
Targeted paid media campaigns were executed across various platforms, including Facebook, LinkedIn, and Connected TV (CTV). These efforts yielded over 21 million impressions with a 2.97% click-through rate (CTR).
CTV Campaign
A significant component of the paid media strategy was the CTV campaign, which delivered:
Content: Eight industry-specific video ads (30 and 15 seconds) were A/B tested to optimize performance.
Goal: Deliver engaging video content to a hyper-targeted audience, creating long-term brand awareness and sustainable, high-quality website visits.
Impressions
Average View-Through Rate
Display Remarketing
As part of the retargeting strategy, unique display ads were created and served to users who had viewed CTV ads. This approach generated:
Site Visits
Impressions
These efforts contributed to a 243% year-over-year increase in website users, driving 14K site visits.
Videography
Our videography services included producing ten commercials for Citrin Cooperman to run on Connected TV (CTV) platforms, one traditional TV commercial, and over 80 leadership talking head videos for their YouTube channel. These videos highlighted expertise and thought leadership within the industry.
Graphic Design Support
We provided extensive graphic design support, including creating custom social media and display ads, landing pages, and quarterly industry reports distributed to their clients and peers in the industry. Our design efforts ensured visual consistency and impactful presentation across all digital touchpoints.
Annual Reports
Results
The integrated marketing efforts yielded impressive outcomes for Citrin Cooperman:
- Significant increase in website traffic and user engagement.
- Enhanced brand visibility and recognition within targeted industries.
- A portfolio of compelling digital content, driving interest and conversions.
