Chambers Center for Well-Being
Chambers Center for Well-Being, part of the Atlantic Health System, is a state-of-the-art wellness center in Morristown, NJ. They are experts in holistic, integrative medicine, and wellness services that are focused on helping you look and feel better.
Client Challenge
Chambers Center for Well-Being came to Kraus looking to develop a concise digital marketing strategy across multiple channels to increase brand awareness, engagement, and conversions. They wanted to stand out as a progressive, individualized, and effective health and well-being center to anyone who engaged with their brand, whether online or in person.
The Kraus Solution
To achieve Chambers Center for Well-Being’s goals, Kraus crafted a comprehensive and data-driven digital marketing strategy that not only boosted brand awareness but also fostered a thriving online community. Engaging monthly emails kept Chambers Center for Well-Being top-of-mind, while SEM and social media campaigns brought in a wave of new visitors. To add a human touch to the campaign, we enlisted the help of Kraus Studios, our video production team. Through interview-style videos, they were able to showcase the wellness center’s services, team, and, most importantly, their expertise in an engaging and informative manner.
The first year of the campaign was impressive and saw:
- The website gaining 150K sessions and 112K new users.
- Organic search bringing in over 21K sessions with 709K impressions to the website.
- Google Ads converting over 1.7K users, including form submits, calls, newsletter sign-ups, and gift card intents.
- Instagram seeing 89% more engagement across sponsored page posts, including 365 new followers and 18K likes.
- Facebook driving over 14.6K users to the website with an average click-through rate that is 48% higher than the platform’s average.
We look forward to continuing Chambers Center for Well-Being’s digital success and helping even more people achieve their wellness goals.
