Burton Energy Group

Burton Energy Group is a leading energy management and sustainability consulting firm that assists organizations in optimizing their energy usage, achieving sustainability goals, and improving operational efficiency.

Client Challenge

Burton Energy Group faced the challenge of having an outdated brand identity that did not accurately reflect its industry leadership and modern approach to energy management. Their branding and messaging needed cohesion to resonate with their target audience.

The Kraus Solution

Kraus Marketing conducted an in-depth brand workshop with Burton Energy Group to address these challenges and understand its mission, vision, values, and target audience. We developed strategic new messaging from this workshop that echoed their commitment to innovation and sustainability.

Our in-house graphic design team created a series of branded templates to ensure consistency across all client-facing materials. These included:

• PowerPoint Template: Designed to enhance presentations with a professional and cohesive look.
• Proposal Template: Tailored to streamline the proposal process to communicate Burton’s unique offerings.
• Case Study Template: Structured to highlight success stories and client testimonials effectively.
• Report Template: Crafted to present data and insights in an engaging and accessible format.

In addition to these templates, we redesigned Burton Energy Group’s logo and produced a comprehensive branding package that included messaging, stylescape design, and a brand style guide. This guide provided detailed instructions on logo usage, color schemes, typography, and other visual elements to maintain brand consistency.

Through these efforts, Kraus Marketing successfully revitalized Burton Energy Group’s brand identity, helping it better connect with its audience and reinforce its position as a leader in the energy management industry.