Logo Design
Logo Design Agency Creating Standout Brands That Leave a Lasting Impression
You have a brand, but do you have a logo that truly captures its essence? A strong logo is more than just a design—it’s the face of your business, the first impression, and the lasting visual that customers associate with your brand name. It represents your promise of quality, your personality, and your professionalism. Over time, it becomes a symbol of trust, loyalty, and recognition. Whether it’s on your website, social media, packaging, storefronts, or business cards, your logo should be doing some serious heavy lifting—so make it something worth remembering.
The Visual
Extension of Your
Brand Identity
A brand is made up of many things—your voice and tone, values, color palette, and more—but your logo is what people often notice first. It’s the visual shortcut that triggers connection and recall.
A well-designed logo reflects your business at a glance. When crafted with purpose, balance, and creativity, it becomes a powerful tool for brand recognition. Think of it as your brand’s signature—one that customers can identify instantly, even from a distance. That kind of impact starts with smart design.
Our Process
Discovery & Strategy
We begin with a kickoff conversation and questionnaire to learn about your brand vision, target market, values, and visual preferences. This helps us align on direction before any design work begins.
Research & Inspiration
We gather visual inspiration, color palettes, typography styles, and moodboard examples to establish the overall creative direction.
Concept Development
Using the insights from earlier stages, we develop several unique logo concepts that reflect your brand’s personality and strategy.
Feedback & Refinement
You’ll review the logo options, share feedback, and select your preferred direction. We then refine the design—adjusting typography, colors, and layout until it’s perfect.
Finalization & Delivery
Once approved, we prepare all necessary logo files for both print and digital use and provide clear usage guidelines to maintain consistency.
Want to Evolve
Without Losing What
Makes You Unique?
Not every brand needs a full rebrand. Sometimes, a logo just needs a refresh, a thoughtful update that brings it into the present without abandoning its roots. Whether it’s modernizing your typography, adjusting your color scheme, or refining outdated elements, we help you maintain brand equity while stepping confidently into your next chapter. We’ll even show the progression with a visual evolution that highlights how far your brand has come. It’s a change that feels intentional, not disruptive.
Let’s Design Something
That Feels Right
Your logo is more than a graphic, it’s a stamp of who you are and what you stand for. At Kraus Marketing, we take the time to understand your brand from the inside out before diving into the creative design process. Our experienced design team blends strategy with creativity to develop logos that not only look great but also communicate your message with clarity and intention. Whether you’re just starting out or ready to refresh your existing identity, we’re here to help you create a logo that’s built to last.
Frequently
Asked
Questions
How long does the logo design process take?
Our timeline typically ranges from 3-6 weeks, depending on the scope, number of concepts, and rounds of feedback. We’ll outline a clear schedule at the start of your project, so you always know what to expect.
How many logo concepts will I receive?
We present several distinct concepts—each crafted around your brand strategy—so you have strong, thoughtfully developed options to choose from.
Do I receive all the necessary logo file formats?
Yes. Your final logo package includes all file types needed for print, digital, social media, and large-format use, along with clear usage guidelines to ensure consistency.
Can you refresh an existing logo instead of creating a new one?
Absolutely. If your brand has equity or recognition you want to preserve, we can modernize and refine your existing logo while maintaining its core identity.
What if I need additional brand assets after the logo is complete?
We offer full branding services, from color palettes and typography to full brand guidelines and campaign creative. Your logo can be the starting point for a complete, cohesive identity.