NJ Audubon
NJ Audubon is a leading organization dedicated to bird conservation and environmental education in New Jersey. They play a crucial role in protecting New Jersey’s natural habitats while promoting awareness through educational programs and community initiatives.
Client Challenge
As an influential organization in wildlife conservation, NJ Audubon required ongoing support to maintain their website and digital marketing campaigns. The aim was to provide up-to-date content and effective advertising that would drive engagement, increase membership sign-ups, and support fundraising efforts.
The Kraus Solution
Kraus Marketing addressed the client’s needs and challenges with comprehensive website maintenance and targeted campaign management services. Our approach included:
- Website Maintenance: We provide timely updates, including banner changes and the creation of new templates and landing pages to keep the site fresh and engaging.
- Paid Social Media Campaign Management: We manage various social media advertising campaigns, including the Catch of Cape May, the World Series of Birding, and Summer Camp promotions, as well as retention ads targeting membership and fundraising. This includes graphic creation, copywriting, and ongoing campaign optimization.
Results
This strategic partnership has significantly boosted NJ Audubon’s online visibility, empowering them with the tools needed to captivate and engage their audience more effectively than ever before.
In just one of NJ Audubon’s most recent Catch of Cape May campaigns, we saw:
Impressions Increased
Link Clicks Increased
We’re thrilled to be a part of NJ Audubon’s journey as they champion wildlife conservation. Together, we’re crafting captivating online experiences that resonate deeply with their community and further their noble mission.
