Mushroom Wisdom

Mushroom Wisdom is a global leader in the development, production, and research of mushroom supplements. Their focus in on bringing the healthful benefits of mushrooms, backed by rigorous scientific research, to the daily routines of consumers worldwide. Their complete line includes products developed to support the immune system, brain function, blood sugar levels, breast health, prostate health, and more.

Client Challenge

The client wanted a rebrand, including a new logo, to help them increase their presence in the market. It was also important that their new image delivered a sense of trust while educating consumers about product benefits.

The Kraus Solution

Kraus developed a modernized brand and logo that put Mushroom Wisdom in line with competing players – from messing to a new color palette. We also came up with updated packaging designs that aligned with each type of supplement.