Crystal Springs Resort
Showcasing NYC’s closest resort across screen, social media, and story.
Crystal Springs Resort is NYC’s closest luxury resort, known for its golf, spas, and world-class dining. To grow awareness and engagement, Kraus Marketing built a content and paid media program across social media, CTV/OTT, video, and photography — launching a dedicated TikTok channel for the resort’s wedding venues, driving ticket sales for the NJ Wine & Food Festival, and expanding reach for Ballyowen Golf Club.
Strategy In Action
About Crystal Springs Resort
Located in the scenic Skylands Region of northern New Jersey, Crystal Springs Resort is NYC’s closest luxury resort. Spanning six top-rated golf courses, award-winning spas, world-class dining, and sweeping Appalachian Mountain views across its Minerals Hotel and Grand Cascades Lodge, the resort offers an unforgettable escape — whether guests are seeking relaxation, adventure, or a bit of both — all within easy reach of the city.
Client Challenges
Crystal Springs Resort partnered with Kraus Marketing to strengthen its marketing strategy and elevate the brand across social media, video, and photography. The resort needed content that captured the breadth of its offerings and paid media that could reach the right audiences and drive measurable results across its marquee events and destinations.
The Kraus Solution
Kraus Marketing developed a comprehensive digital program built around Crystal Springs’ biggest moments and destinations.
To grow the resort’s destination wedding business, we launched @crystalspringsweddings_nj, a dedicated TikTok channel spotlighting its wedding venues that quickly gained traction and surpassed 300K views in the first month.
A CTV/OTT campaign on premium streaming networks promoted the NJ Wine & Food Festival — three 30-second spots targeting the resort’s core audience across major streaming devices — driving ticket sales for the marquee Grand Tasting with 793K impressions, a 3.61% visit rate, and 154 conversions.
On the video side, Kraus Studios built a full content library for Ballyowen Golf Club, pairing course and resort storytelling with a run of interesting golf facts. Designed for the resort’s website, YouTube, and social media, the series has topped 497K views.
A separate activities-themed shoot captured guests enjoying everything from pickleball and archery to a mixology class and firepit drinks, resulting in three highlight reels across Minerals Hotel and Grand Cascades Lodge.
Key Results
- TikTok (@crystalspringsweddings_nj): 300K+ views
- CTV/OTT(NJ Wine & Food Festival): 793K impressions · 3.61% visit rate · 154 conversions
- Ballyowen Golf Club YouTube Series: 497K+ views
