Kraus Marketing – Blue Knight Campaign
Kraus Marketing is a full-service digital marketing agency formed in 2008 that quickly became the agency of choice for small to midsize businesses in need of innovative marketing solutions. Over the years, we expanded our reach to include enterprise level companies. With key services including branding, web design, photo/video, and integrated digital marketing, Kraus is your all-in-one agency with offices in Morristown, NJ, Manhattan, NY, and Tampa, FL.
Kraus is an award-winning agency with acknowledgments from Inc 5000, NJBIZ Best Places to Work, American Inhouse Design, GDUSA, NJ Ad Club, and more.
Client Challenge
As a creative agency, we are always looking for new ways to market, well, ourselves! We wanted to do something fun and entertaining that also advertised our key service offerings.
The Kraus Solution
At each Verizon event, Kraus Studios captured the full spectrum of activities—from filming b-roll of demos and key presentations to interviewing executives and engaging with small business and public sector ambassadors. Our comprehensive production services showcased Verizon’s innovations in a dynamic and impactful way.
One of our standout projects was the creation of Hype Videos, where we compiled footage from previous events to build anticipation for upcoming ones. These videos were featured on social media and press releases.
We also produced Post-Show Sizzles, which are event recaps tailored to Verizon’s key messaging, with versions for social media and Connected TV (CTV). Additionally, our work includes Social Sizzles, Video on Demand presentations, LinkedIn Live events, and paid ad videos—all contributing to Verizon’s robust video marketing strategy.
Video Production
With an in-house video production team, we decided to create our own commercial from scratch—scripting, storyboarding, location scouting, casting, and post-production included. We even utilized the team to make guest appearances throughout the commercial! We created a main 30-second commercial as well as supplementary skits to be used throughout an advertising campaign.
Landing Page Developement
Before we could begin any advertising efforts, we needed to develop a custom landing page where users would be directed to learn more about Kraus Marketing and our services. The page included the main commercial and side skits, as well as medieval-style copy to really set the scene.
CTV & Digital Advertising
Once the commercial and landing page were finalized, our in-house strategists ran 30-second CTV ads utilizing the main commercial and several of the skits, alongside a paid social media campaign on Facebook and LinkedIn.
Results
CTV (Traffic & Retargeting)
- Total Impressions: 222K
- Average View-Through Rate: 96.38%
- Total Page Views: 527
- Impressions: 173.9K
- Clicks: 2.4K
- CTR: 1.39% (industry avg is 0.52%)
- CPC: $2.47 (industry avg is $4.77)
- Impressions: 193K
- Clicks: 5.3K
- CTR: 2.75% (industry avg is 1.58%)
- CPC: $0.34 (industry avg is $0.53)
Episode 1: Left Overs
Episode 2: You’re on Mute
Episode 3: What’s in the Package
