Retail Marketing Basics

How do you create an effective, strategic retail marketing campaign? Here at Kraus Marketing, we have experience in designing successful campaigns for a variety of clients. One of which, is a retailer that has been family-owned and operated for nearly half a century. Our client has won “Retailer of the Year” for its industry three times and counting.

Prior to coming to Kraus Marketing, the majority of the client’s marketing spend was allocated to traditional offline media. However, they understood the need to shift budget to digital channels. Our team executed a multi-channel digital marketing strategy comprised of print, radio, PPC, SEO, display, email, and social media. Learn how we helped our client achieve its best summer season ever and receive $40k in sales with one email below. Receive a complete, downloadable case study for the best retail marketing tips.

The first step towards creating a successful digital marketing campaign is to design brand messaging. Branding is the process of creating a unified, simple, creative message that grabs customers’ attention and leaves them thinking about your company. Your company brand should be more than just a logo; it has to include creative imagery and messaging.

Did you know that 40% of online shoppers will abandon a website if it takes longer than three seconds to load? That is a large portion of potential customers that won’t stay on your site to purchase something. Since the majority of Americans, over 69%, shop online at least once a month, it is increasingly important to have an updated, mobile-responsive website.

Have you ever wondered how some websites get to be the number one spot on a Google search? Those sites don’t pay to be the number one spot, unless a little box next to their name says “Ad.” It is the direct result of search engine optimization (SEO). The purpose of SEO is to create relevant content for your consumer base, while providing information to search engines that helps them determine who to serve your content to.

76% of Americans have at least one social media profile. In one day there are 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos uploaded to Instagram. Most people spend about 2 hours browsing their social media channels. The power to connect with customers on social media is immense.

What’s the first thing you check first thing in the morning? If you are like 58% of adults, email will most likely be the first thing you check on your phone. Email conversion rates are 40x those of Facebook and Twitter. There’s no surprise why businesses, especially e-commerce sites utilize email-marketing campaigns.

Every aspect of our campaign for the retailer is great, but it doesn’t mean anything if we aren’t tracking it correctly. Find out what key metrics you should watch out for in retail marketing campaigns and learn how we executed a multi-channel digital marketing strategy. Receive a complete, downloadable case study for the best retail marketing tips.

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