Corporate Website & Branding Case Study

Corporate Website Design Case Study for IT Company
Below are results that can happen within a short time of launching your new site. This customer increased their monthly website visits by more then 400% and received 38 e-mails from their website in the first 3 months!

Our client was:

  • A network solutions provider that specialized in delivering technology solutions to the education community in New York, New Jersey and Southern Connecticut.

Our Clients Position when we first met:

  • They had an outdated website (design, content and navigation). The current site was not providing any new business.
  • Current design was having a negative effect on their brand value.

A new website needed to be designed and developed in order to accomplish the following:

  • Increase brand value by providing a clean corporate design
  • Provide strong search results
  • Provide the client access to update their own site
  • Capture cold leads, maintain and cross-sell current business


Kraus Marketing completed a design brief with our client to:

  • Determine our clients target market
  • Determine the goals that the website was to accomplish
  • Nail down a design that was consistent with the brand of the company
  • Created, developed and launched a full CMS website that provided the following features (among many others)
  • Employee log-in access
  • Video
  • Contact form
  • Optimized for search engines (SEO)
  • CMS ability to upload documents
  • End user ability to download documents

Results: Following are the results from the date of launch to current numbers:

June 10 – July 10

July 10 – Aug 10

Aug 10 – Sept 10

Total Visits:

Absolute Unique Visits:

Page Views:

Average Time on Site:













  • Total Goals since launch of website: 38
  • 54% of visits are referred from Search Engines
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