A leading consumer product company came to us to help modernize and optimize its web presence. The purpose was to raise brand value, enhance the user experience, and increase page views and conversions while being search engine friendly. The consumer product also utilized our social media and SEO services.
The art department and web developers teamed up to create 2-3 customized website concepts. These concepts were developed after the client identified their goals through in-depth interviews our team conducted. Once the client selected a concept, we developed a completely redesigned website.
In addition to the website work completed, we supplied the consumer product company with fresh content for the website and social media platforms. The digital marketing team worked together to create buckets of topics to center the social media posts on. From there, our team was able to write social posts. After speaking with the client, our copywriters were able to gauge what topics to write blog posts on. We then utilized SEO best practices to improve the consumer product’s search engine visibility.
We designed a website for the consumer product company with a content management system (CMS) and search engine optimized (SEO) foundation. The CMS backend enables both the client and Kraus Marketing to make edits and add new content. The updated website features a professional design, organized navigation, and plenty of high quality content.
Our social media efforts have paid off during our management of the consumer product’s social channels, as we have increased impressions, followers, and engagement. In addition, the SEO work has increased rankings and traffic from organic searches.