PayLock is an annual exhibitor at the IPI International Parking institute’s IPI Conference & Expo. In 2017, the conference was held in New Orleans, inspiring PayLock’s overall theme at the tradeshow that year. They set themselves apart with live samba dancers and a New Orleans staple, the Lucky Dogs hot dog cart that the crowd couldn’t resist. Tying in the culture of New Orleans helped attract a large amount of passerby, allowing PayLock to expand their product reach. The booth design even won them Best of Show!