PayLock

PayLock offers clients a variety of unique parking management products and services that provide exceptional customer service, good government solutions, and easy payment methods. Their proven solutions produce immediate results without the risk of large, upfront investments. PayLock’s mission is to promote a healthy parking environment for all involved parties.

Client Challenge
PayLock was looking for a fresh look to help generate new website leads. They also needed to form a comprehensive brand that would allow them to project themselves as a trusted market advisor.

The Kraus Solution
Kraus Marketing designed a website for PayLock with a great SEO foundation and organized navigation to increase brand value and conversion rates. We also worked on innovative brand messaging and marketing collateral to draw awareness on and offline.

Client: PayLock
Website: paylock.com
Date: 2017
Services: Branding | Website Re-design | Trade Show
PayLock is an annual exhibitor at the IPI International Parking institute’s IPI Conference & Expo. In 2017, the conference was held in New Orleans, inspiring PayLock’s overall theme at the tradeshow that year. They set themselves apart with live samba dancers and a New Orleans staple, the Lucky Dogs hot dog cart that the crowd couldn’t resist. Tying in the culture of New Orleans helped attract a large amount of passerby, allowing PayLock to expand their product reach. The booth design even won them Best of Show!

Trade Show Booth Design