Crisdel Group, Inc. is a family-owned company that provides industry leading general contracting services to those in New Jersey, New York, Pennsylvania and Florida. Their main services include, but are not limited to, asphalt and concrete paving, excavation, heavy civil and highway construction, site development, and utility infrastructure construction.
Client Challenge Crisdel was in need of a complete makeover in terms of branding, website, and collateral. They also needed promotional efforts to keep their trusted business in front of potential clients.
The Kraus Solution After creating new messaging and imagery to go along with the client’s redesigned website and collateral, Kraus implemented a major social media campaign. Once efforts through Facebook and LinkedIn began, Crisdel saw the website bounce rate decrease by 34% and page views increase by 80%. General web traffic even increased by 615%!