Crisdel Group, Inc. is a family-owned company that provides industry leading general contracting services to those in New Jersey, New York, Pennsylvania and Florida. Their main services include, but are not limited to heavy civil and highway construction, site development, utility infrastructure construction, and excavation,
Client Challenge Crisdel was in need of a complete makeover in terms of branding, website, and collateral. They also needed promotional efforts to keep their trusted business in front of potential clients. Lastly, a digital marketing campaign was required to drive brand awareness, knowledge and leads.
The Kraus Solution After creating new messaging and imagery to go along with the client’s redesigned website and collateral, Kraus implemented a major digital campaign. Once efforts including SEO and social media advertising began, Crisdel saw the website bounce rate decrease by 34% and page views increase by 80%. General web traffic even increased by 615%!