Swoop is a staple in South Beach for both visitors and natives alike. Since 2009, people from all walks of life are getting swooped. Swoop has picked up over 200,000+ people and are creating brand marketing for clients of all sizes from Spanx to Converse. If you’re a media buyer looking to generate branding and buzz or a vacationer looking to feel the wind in your hair but not wanting to drive, Swoop is there to help you get around. Come take a free ride in Swoop’s pimped out golf carts. Who knows, you may even land some free stuff from their sponsors.
Swoop had a great concept but needed the branding idea. They were known as a company that had a guy who drove around electrical vehicles. Their challenge was creating a name, a website and ultimately a brand.
The Kraus Solution
Kraus Marketing was able to take the concept of a guy driving an electrical car and create the brand “Swoop” out of it. Not only is Swoop used for the company name, but it’s also a verb, which has become a household name in Miami Beach. Kraus was able to create a brand around the concept’s name and their website.