Reheroed repurposes fire hoses decommissioned by the FDNY and turns them into high-quality, everyday items such as a hat or keychain. Each product is handcrafted and every purchase gives back to the FDNY Foundation. Thanks to Reheroed, you can own a piece of New York City’s firefighting history.
Reheroed was in need of branding that truly appealed to the heart of their mission and that helped sell their products.
The Kraus Solution
Kraus Marketing worked their magic to create a brand identity that focused on the inception of their products, as well as the charitable aspect of the business. We then produced a brochure and landing page to increase consumer awareness through multiple mediums.