Morris Habitat for Humanity
Habitat for Humanity is a billion dollar brand, found internationally, that helps create affordable housing for those in need. Morris Habitat is the local chapter here in Morris County, New Jersey and they have built homes for people all over Northern New Jersey. Morris Habitat does not give homes away but rather sells homes to families, with no interest charged to them and they must put in an amount of “sweat equity” on the home to keep it.
Client Challenge: Morris Habitat came to Kraus Marketing needing a new website. Their old website was not mobile responsive, it was hard to navigate and was outdated. The site did not have an easy way to update and it was causing problems for them. On the digital marketing side, Morris Habitat also had a Facebook and Twitter but did not have anyone updating it frequent enough. They wanted to have a strategy for their social media accounts that matched Morris Habitat’s website.
The Kraus Solution: Kraus Marketing created concepts for a brand new website for Morris Habitat. Kraus Marketing focused on big pictures, since they had many to show from building house to volunteers and other activities the organization participated in. Kraus Marketing kept the colors from the logo and was able to build them a brand new and mobile responsive website that met all of their needs. The site is easy to navigate and easy to update. On the digital marketing side, Kraus Marketing created a strategy for their Facebook, Twitter and LinkedIn pages and has increased engagement on their social media sites.