Kim’s Barkery creates high quality, all-natural dog treats using ingredients without preservatives or additives. The dog treats are filled with vitamins and minerals for healthier, happier dogs. Kim’s dog treats are available in six different flavors from banana oatmeal to strawberry oatmeal and are all 100% natural treats. Kim was a former professional dog groomer who used to bake treats for her dogs and her clients. She then decided to open up her own line of natural dog treats.
Kim’s challenge was that she had an idea but no Package Design to help brand her company. She came to us with that idea and the notion of having an entire package built around it.
The Kraus Solution
We took the ideas that Kim had and created packaging for her all-natural dog treats. We made sure to include packaging that was clear and cohesive, which really represented the brand. Each flavor of cookies has its unique, vibrant color to distinct them from other flavors while still keeping the same messaging on each box. Each package features Kim’s logo displayed large and noticeable from across a room adding to her brand messaging.