Down To The Bone
Ranked in the Top 10 in the New Jersey State BBQ Sauce Competition, Jeff Feldstein presents his first restaurant, Down To The Bone. His restaurant serves the best BBQ fusion in the Northern New Jersey area.
Conveniently located in Randolph, NJ, Jeff has combined his love of que and southern food and created a restaurant in his hometown of Randolph. For sauce lovers, Feldstein’s Mild Madness andSweet Heat are available to take home throughout the tri-state area.
Down To The Bone faced a challenge that many new restaurants do; brand development and a digital presence. Being a new restaurant that opened in Randolph, NJ, they had absolutely nothing to start with.
The Kraus Solution
Being a full service marketing agency, Kraus Marketing created a full brand design including a Logo that was located on the exterior of the restaurant, menu, website, uniforms, internally on signage and table toppers. The design brief reached the targeted demographic and the menu appealed to the BBQ love in all of us.