5 Things Digital Marketing Agencies Can Do to Improve Business in 2018
‘Tis the season for impractical New Year’s resolutions that we’ve set for ourselves after one too many glasses of that bubbly. That is not to say that resolutions don’t have a proper place. This is especially true in the ever-changing world of digital marketing where it has become increasingly important to set forward-thinking goals to stay ahead of the curve. By setting goals today, you can reap the rewards tomorrow. With some careful thought and consideration, marketers can set realistic goals that are sure to give them a leg-up as we head into 2018 with our heads high and our marketing strategies hopeful.
Get Your Sales and Marketing Teams in Synch
We’re all on the same team here guys. Proper alignment between marketing and sales teams is critical to a successful business strategy. There are some very tangible ways to get these two groups on the same page. The best way to do so is through alignment of goals across teams. Everyone should have the same goal and have a firm understanding of the objectives outlined to obtain said goal. This can be done through regular cross-functional team meetings, where both sales and marketing can get together to go over reports, give feedback, and most importantly keep themselves in check by ensuring consistent alignment of strategies.
Step Up Your Social Media Game
Generating creative content can only get you so far without the proper implementation of social media marketing strategies. If you don’t have a strong social media presence on at least one platform, well, what are you waiting for? As we move into the New Year, establishing your brand on social media will begin to show tangible results almost immediately. Even more toxic than having no social media at all is establishing social media pages and remaining inactive through unpredictable posting. Listen, we get it, people get busy and can’t find the time to manage multiple social media accounts. However, if you’re guilty of this, it sends a message to your customers that you may not care much about your online reputation.
All Eyes on Mobile
As 2017 came to an end, we saw once again that mobile was continuing to overtake desktop. With over 50% of traffic coming strictly from mobile devices, it’s no wonder that 2017 was a year dedicated to mobile optimization. If you have yet to consider making the transition to a fully optimized mobile-friendly website, it’s time you begin. This will provide a better all-around user experience leading to higher conversions as well as solidify SEO strategies.
Analyze the Competition
Take advantage of the fresh start that the New Year brings with it and reestablish your business planning process. Proper research and analysis is an excellent way to keep a leg up on the competition. Understanding your competitive landscape can give you insights into the market and help you identify potential key clients. As we head into the New Year, look at your competitors and try to get a feel for what they are doing right (and wrong). Once you begin to understand the competition you can better understand yourself, as well as where you should be focusing your next marketing campaign.
Make Time for Self-Improvement
These resolutions are excellent goals you can set to improve marketing strategies for your business. But ask yourself this- what goals are you setting towards bettering yourself? More important than any of the above resolutions is finding time for self-improvement within the company. Set realistic goals that seek to better your workflow. Have your employees attend more work-related events or have them certified in new digital endeavors.
Kraus Marketing is a full-service marketing agency based in the heart of Morristown, NJ. Kraus Marketing’s full range of services includes responsive websites, branding, social media marketing, SEO & PPC, and everything in between. With a talented team and a lot of hard work, Kraus Marketing produces high-end marketing projects that produce the best ROI for you and your business. Contact us today to find out more about our core services and how we can help take your marketing to the next level. Call our agency at (973) 998-5742.