Crystal Plaza
Crystal Plaza is an award-winning event venue in NJ, bringing elegance and excellence to every event. From weddings and mitzvahs to corporate and social affairs, they provide a stunning atmosphere for any celebration.
Client Challenge
Founded in 1917, Crystal Plaza has been a leader in the NJ wedding and event industry, evolving its venue to meet the dynamic needs of its clients. While their services and event spaces remain best-in-class, they needed help elevating their social presence on TikTok to match their brand and bring awareness to their venue. To meet this goal, they needed engaging content that demonstrated the versatility of their venue and services.
The Kraus Solution
To meet Crystal Plaza’s needs, the Kraus Marketing team created a strategy to leverage the power of TikTok and create content that would inspire viewers to plan their wedding or special event at the venue.
By using popular sounds and trends, we created high-quality TikTok videos that made them relevant to their clients and industry.
In addition, we also crafted an advertising strategy utilizing Spark Ads to create highly engaging page posts within the client’s local target audience.
@crystalplazanj Who’s ready to make their wedding the best night ever?! ✨ #weddingtiktok #weddingday #weddingvenue ♬ original sound – Crystal Plaza
Within three months of beginning the campaign, from August 2022 to October 2022, we created six TikTok videos and were able to exceed Crystal Plaza’s goals:
- Increase Recognition & Awareness: generated 310,986 impressions and 1,691 profile visits
- Increase Engagement: 5,894 engagements, resulting in 62 followers, 15 comments, and 53 shares
- Drive Conversions: 1,224 ad clicks, generating 10+ lead calls
As an ongoing client with us, we’re excited to see our TikTok campaign continue to boost brand awareness, recognition, and engagement and, most importantly, drive quality leads.
@crystalplazanj If the reception isn’t a party, we’re not going! #weddingtiktok #weddingreception #party ♬ original sound – veggibeats
