A new decade is almost upon us, and with it, new trends in the world of digital marketing. Some trends stem from technology and techniques that have already been introduced but are now on the rise thanks to advancements and increases in implementation. Other trends are just starting to take off.
The hospitality industry is among the most competitive when it comes to making the final sale. To stand out among the plethora of other hotels, restaurants, transportation services, and more, your company needs to find smarter ways to get consumers to convert.
Social was already a huge driver of e-commerce sales, but the implementation of social commerce has launched a new era of e-commerce being more fully integrated into the daily experience of many consumers.
One of the biggest drivers of conversions is where your website shows up on SERPs (search engine results pages). If you rank high, more people see your site and, therefore, more people are likely to click through to your site or go even further. But getting your site and the content on it to the upper echelons of SERPs is no easy feat.
Social media platforms like Snapchat and Instagram have encouraged the rise of ephemeral content—media that is rich, like images and videos, and that is only accessible for a brief period of time. The typical advantage of greater engagement with ephemeral content allows for some content to work better than others.
Interactive content is any kind of content online that allows a user to have some sort of input—to control the content in some way—and that responds to that input. These pieces of interactive content are useful tools for not only educating a user but doing so in an entertaining and engaging way. They will then associate your brand with a stand-out, positive web experience.
There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.
Customers like to know that others have had success with a company before committing to it themselves. Keep reading to find out how you can incorporate testimonial quotes on your website to increase your sales.
All content should be created with a purpose. When developing your content strategy, keep in mind your overall business strategy and what you are trying to accomplish by publishing this content. Think about your target audience; what do they enjoy and where do they consume content?
Chatbots can be programmed to respond to certain keywords or phrases, and use machine learning to adapt to what is being said. There are many benefits to both you and the user that come from integrating chatbots into your website.