E-commerce enables you to reach a global audience and increase your sales opportunities by being operational 24/7. The year 2020 is set to see over two billion online shoppers globally, with over half of that number solely for digital products. E-commerce is cost-effective as it has minimal set-up and maintenance costs. You’re even able to sell both physical and digital products.
The opportunity for your business is massive on e-commerce’s most hallowed day, but you’ll need a marketing strategy to match. Here are 14 tips for crafting your Cyber Monday marketing strategy.
As the average user moves faster and relies on visuals more heavily, many of the updates revolve around reaching users in different locations and grabbing their attention with ads which suit their visual tastes. Let’s break down the 6 biggest trends coming out of Google Marketing Live 2019.
If you’re using Google Ads, its likely you have decided upon some of the goals you want to hit with your ads, such as more website traffic and greater online sales. Optimizing your ads for conversions with Smart Bidding is one of the best ways to reach your goals, while staying within your set budget.
The time is now to set your Black Friday marketing plans, so use these tips to stand out from your competition and satisfy the hordes of customers, old and new, looking to get a piece of this year’s deals.
Using machine learning, the Google research team has made improvements in how they understand queries through the science of language understanding. We’ve broken down the basics of the update coming to the Google Search algorithm.
Search engines rank result pages with the aim to give users the best answers to the questions they are asking. The quality of your content can play a huge role in your SEO.
Feeling the Impact of Zest Rebranding The popular soap brand, Zest, was first released in 1955 with the slogan, “For the first time in your life, feel really clean.” A big selling…
There is a wealth of good font options out there, but choosing the right font for your UI isn’t always so simple. It can take time to work out which typeface matches your brand’s style, your readers’ needs, and your variety of content.
The following list of signs that your company should rebrand itself are all major reasons to shake things up. If any of these items apply to your struggles, it’s very likely that it’s time to make moves.