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Instagram Stories and Your Business

Instagram Stories and Your Business

Instagram Stories are fun to create and consume, but with lower stakes than a post meant to last forever, and make the whole experience less formal. Stores can humanize your brand with their casual manner, and with over 400 million daily users, there is plenty of traffic being exposed to your products and services. In this blog, we’ll share a few tips about Instagram Stories and how to properly integrate them into your marketing strategy.

Packaging Design Strategies That Work

Packaging Design Strategies That Work

If you walk into a local grocery store in the United States, the likelihood that you’ll be met with a plethora of options is high. Unless you’re reaching for those tried, tested, and true products you’ve been using for years, looking at walls and walls of packages ranging in size, color, and texture can be overwhelming. On average, grocery stores carry roughly 40,000 products, which means you’ll need to up your packaging design game.

Social Proof in Social Media Marketing

Social Proof in Social Media Marketing

Now that we are completely immersed in the digital marketing universe, it makes sense that our primary source of content, informational and promotional, takes place on the web. The degree of content absorption has everything to do with trust and reputability. Individuals need to have confidence that what they’re reading is the truth.

Kraus Marketing Takes Two Spots In Jersey’s Best Under 40 2019

Morristown, NJ (April 29th, 2019) – A big congratulations is in order for two of Kraus Marketing’s team members – Joel Kraus, VP of Business Development and Sam Codd, Marketing Manager, who have been given the honor of making Jersey’s Best Under 40 list for 2019. Both their individual and combined efforts have made a tremendous impact not only on the clients they serve, but on the team culture at Kraus Marketing as well.

Tips for Recruiters: Healthcare SEO

Tips for Recruiters: Healthcare SEO

As a healthcare professional, busy workdays and unexpected twists are all too familiar. Amongst your bustling schedule, there’s the added obstacle of making your name known amidst thousands of competing professionals. That’s why properly positioning the digital presence of your medical office is extremely crucial. First on your list of to-dos? – implementing healthcare SEO tactics.

Do HubSpot Limitations Exist?

Do HubSpot Limitations Exist?

We’ve heard the name and we’ve seen the logo, but what is it? HubSpot is an all-in-one tool that helps businesses with their inbound marketing strategies. HubSpot Marketing Hub offers businesses a wide assortment of features, which include Social Media, Analytics, Email, Blogging, Search Engine Optimization (SEO), Ads, and so much more.

Tips & Tricks for YouTube Marketing

Tips & Tricks for YouTube Marketing

YouTube is one the biggest websites around. Actually, it’s the second most popular website in the world next to Google. People actually use YouTube as a search engine, so it presents a huge opportunity for your business. Because of its popularity, the competition is fierce, and in order for you to be successful, you need to make sure you have the time and tools to upload high quality content on a consistent basis.

LinkedIn Tools Will Include New AI Implementations to Improve Career Candidate Matches

LinkedIn Tools Will Include New AI Implementations to Improve Career Candidate Matches

Out of all the professional network platforms available, LinkedIn, now housing more than 600 million members, is where your professional self goes to shine. As a company, finding the right person to fill a position can be daunting. Fortunately, job platforms are beginning to do their homework as they recognize the need to create meaningful matches between recruiters and candidates. Let’s examine some updated LinkedIn tools that are making this process easier.

A Dive Into Google's March 2019 Core Update

A Dive Into Google’s March 2019 Core Update

While the majority of core updates are minor, there are instances where we will see a substantial percentage of websites affected. Maintaining awareness of these fluctuations may be the most important indicator that there has been an algorithm change, as Google often times doesn’t hurry to make any official announcement. The March 2019 Core Update, now official, is the most recent update worth mentioning – so let’s see what’s changed.

Open House At Kraus Marketing

Open House At Kraus Marketing

Kraus Marketing certainly brought in 2019 with a bang. At the start of the new year, the team moved from their Spring Street location to a more suitable space around the corner at 40 Pine Street. With over 5,000 square feet, this newly renovated space carries the expectation that this energetic and steadily growing digital marketing agency remains a vital part of the community for many years to come.