With ten years of dedicated service as a digital marketing agency, Kraus Marketing has plenty more to celebrate. From their offices in Northern New Jersey and New York City – Kraus Marketing has made this year’s list of Best Places to Work in New Jersey by NJBIZ. An accomplishment carrying significant meaning for their team.
We’ve all seen them, websites which require too much concentration, difficulty navigating, and overall just too many bells and whistles. There’s a delicate balance between not giving enough information and giving too much. Here are some tips to avoid some of the most common web design mistakes.
Owning an Ecommerce website requires you to give your customers a peace of mind. You need to give them your word, and the word of your previous customers. Customer testimonials may just be more important than the price and quality of your products, because the step before they click that “place order” order button, is trust. So, what do customer testimonials really do?
Search Engine Optimization (SEO) is your key driver behind attracting organic search traffic. If someone has made an inquiry in a search engine and you are the answer – you need to optimize your website, so they can find you. Every year we see more and more changes to SEO’s best practices, so every year we make the necessary adjustments. The days of hidden and stuffing keywords are behind us.
Smart homes are the future. While there are very evident disadvantages and advantages of converting your traditional home into a smart home – it seems millennials are more likely to jump on the pro smart home bandwagon than any other demographic. As a real estate agency, it is important to know just what your target market is searching for.
We’ve all seen them – bad designs. While some may border on hilarious and are good for a laugh, some may just be downright inappropriate. Many people fancy themselves designers and think because they have used Adobe Photoshop a few times, they’re now experts. But it turns out there is a lot more to design conception, production and implementation than the average person would know.
Today, one of the most important techniques you can do for your business is to build your social media presence. It’s no secret that social media rules the internet for both personal use and professional use. When it comes down to small or large businesses, almost all of them have some form of social media. In fact, 82 percent of small business owners are using Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their business. So, how can building your social media footprint benefit your business?
Are you familiar with Google RankBrain? If not, you should know that it is a machine learning (AI) algorithm that Google uses to sort search results. It also guides Google to understand each search query and more. In other words, RankBrain controls the algorithm on its own.
In order for any business to grow and sustain, it has to have clients! Building a strong relationship with your clients is not always the easiest, so it’s important to understand how to stay in touch in a meaningful and memorable way. Take a look at some of the best ways to maintain great relationships with your customers and how to keep them coming back.
We live in an era where technology is changing at a faster pace than ever. With these rapid advancements, digital marketing is taking on a dramatic shift. In order to maintain your customer base, it’s important to keep up with the times. Take a look at these 2019 marketing trends in store for the new year.