Pantone Just Announced Its Color of the Year 2019

Pantone Just Announced Its Color of the Year 2019

Pantone’s color of the year isn’t just the marketing tactic you might perceive it be. Rather, it’s an informed choice by professionals in the language of color. Interestingly, the color isn’t chosen to set a trend for the following year. The color of the year is actually observed from current events and the use of the color in all industries across the globe.

Upcoming WordPress Update To Improve User Experience

Upcoming WordPress Update To Improve User Experience

The end of 2018 anticipates big changes for WordPress as it prepares to launch WordPress 5.0. A WordPress update is long overdue in this era of constantly advancing technology, but so far, the results from the beta testing aren’t entirely conclusive. However, once finished, this new version seems promising.

Rev Up Your Website Speed With These Tips

Rev Up Your Website Speed With These Tips

This competitive digital age makes website speed a paramount factor to online retention rates. If your website takes even just a few seconds too long, it’s likely a potential viewer will already resort to a different site. It’s shown that a slow website frustrates the user experience, and it certainly deters visitors from that site in the future.

Just Revealed: Twitter Ranking Strategy in Search Results

Just Revealed: Twitter Ranking Strategy in Search Results

Recently, twitter users are a lot less likely to get offended by trolling tweets or accounts and more likely to see progressive dialogue. This is no coincidence since the popular social media site made serious moves to improve conversation and overall user experience through changes in search ranking algorithms. If you’re not a regular tweeter, it’s important to mention that tweets rank in reverse chronological order to maintain relevance as time passes. Still, some tweets appear a bit out of order, and others get sent down to the way bottom of the news feed. The order of appearance is a result of the algorithms, and they function to properly display tweets in a relevant and timely order.

Facebook Videos Are Revamping Their Ad Metrics

Facebook Videos Are Revamping Their Ad Metrics

This year introduced changes to improve advertising metric offerings across almost every social media platform. Clearly, the cries of advertisers for better solutions to measure engagements have been heard. Facebook, the most commonly used social media platform, recently adapted new metrics for video advertisements.

Steer Clear of These Social Media Measurement Mistakes

Steer Clear of These Social Media Measurement Mistakes

When used correctly, social media measurements will guide the content, timing, and placement of your social media posts to produce statistically proven, guaranteed impressions. As a result of constant different moving parts and multiple platforms to pay attention to, it’s easy to make mistakes in the measurements. Take our advice and avoid the following mistakes to use social media measurements the right way.

Kraus Marketing: Winner of American Graphic Design Award

Kraus Marketing: Winner of American Graphic Design Award

Kraus Marketing, with offices in Northern NJ and Manhattan, is honored yet again, to be named amongst the winners of the American Graphic Design Award, granted by leading graphic design media publication, Graphic Design USA (GDUSA). Kraus Marketing was awarded for our client work with Villa Restaurant Group.