Search engine optimization is a term even outsiders of the marketing world are familiar with at this point. By now, most people and companies know what it means, but not necessarily how to use it to their advantage. Unfortunately, poor SEO practices could be hurting your site’s ranking on search engines. Avoid making these common mistakes on your journey to SEO success.
Good beer isn’t the only avenue to a regular brewery fan base. It’s critical to position your brand as a unique occupier of the market. But how do you make a good first impression to potential customers? Presumably, a quick Google search is a likely means to influence the decision. Which means your brewery website is your lifeline for future business. Learn how to position your website to attract customers into your store.
By now it’s undeniable that vaping is popular among all ages. In this enormous market is an overflow of product choices both online and in-store. So the question is- how can vapor stores stand out in a saturated market? With endless purchasing options for consumers, it’s paramount to establish an acclaimed reputation in the industry. Consider these top marketing channels vapor stores must use to climb to the top of the industry.
Choosing The Ideal Domain Name for Your Business When choosing the ideal domain name for your business, there’s a lot to think about. With millions of websites on the internet, finding the…
In a world where ecommerce is reshaping the way people shop, ecommerce photography is as important as ever. Improving your ecommerce photography is a multifaceted approach and has many different options regarding equipment and style. Whichever way you decide to approach it, your products should look as professional as possible. When someone is shopping online they only have visuals to base their judgement.
When your search engine ranking is at stake, make it a priority to stay updated on any Google algorithm changes. Now with Google’s mobile-first approach to its search rankings, it is imperative that your company is optimized for mobile if you want to maintain your current web traffic.
Every company wants the best Content Management System (CMS) to run their website. Yet with so many to choose from, there is much debate as to which CMS reigns supreme. WordPress, Joomla and Drupal are three popular hosts. Although Joomla and Drupal are widely used, they are not without fault. In fact, WordPress runs 75 million websites, with over 160 million downloads. There’s a reason for WordPress’s continuously comes out on top.
An exciting 10 years! In the last 10 years, Kraus Marketing has gone from a startup to one of Inc. 5000’s fastest growing companies two years running. Let’s take a look back…
Website pop-ups have a reputation for being a nuisance and generally annoying to any internet user, but if used the right way, pop-ups can actually help your business convert online visitors into customers. Don’t be hesitant to implement this tactic because of the general perception of pop-ups. Instead of creating flashy messages that scare users away right as the enter a web page, go for the tasteful pop-up design. Appealing website pop-ups can help direct your visitor in the right direction and eventually secure their business.
The medical world sees advances in the industry at staggering rates. But many times, offices will put so much focus on staying up-to-date with the latest medical practices, that they forego the business aspects of their occupation. If you don’t differentiate your services from your competitors, all your advancements will simply go to waste. The trick to aligning traditional medical offices with the advancements of today’s technology is a strategic marketing plan.