With each new year comes predictions of the trends that will most affect the marketing industry. For retail marketing in particular, we have broken down the trends that will be most impactful and necessary for retail companies to focus on in establishing their marketing strategies in 2020.
Social media is a great way for real estate agents to promote their listings and services to a wider audience. You can easily share pertinent information with potential buyers and gain interest from others in your area. So, why not try Instagram Stories to set yourself apart from the competition?
A new decade is almost upon us, and with it, new trends in the world of digital marketing. Some trends stem from technology and techniques that have already been introduced but are now on the rise thanks to advancements and increases in implementation. Other trends are just starting to take off.
The hospitality industry is among the most competitive when it comes to making the final sale. To stand out among the plethora of other hotels, restaurants, transportation services, and more, your company needs to find smarter ways to get consumers to convert.
Social was already a huge driver of e-commerce sales, but the implementation of social commerce has launched a new era of e-commerce being more fully integrated into the daily experience of many consumers.
One of the biggest drivers of conversions is where your website shows up on SERPs (search engine results pages). If you rank high, more people see your site and, therefore, more people are likely to click through to your site or go even further. But getting your site and the content on it to the upper echelons of SERPs is no easy feat.
Social media platforms like Snapchat and Instagram have encouraged the rise of ephemeral content—media that is rich, like images and videos, and that is only accessible for a brief period of time. The typical advantage of greater engagement with ephemeral content allows for some content to work better than others.
Interactive content is any kind of content online that allows a user to have some sort of input—to control the content in some way—and that responds to that input. These pieces of interactive content are useful tools for not only educating a user but doing so in an entertaining and engaging way. They will then associate your brand with a stand-out, positive web experience.
There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.
Customers like to know that others have had success with a company before committing to it themselves. Keep reading to find out how you can incorporate testimonial quotes on your website to increase your sales.