Let’s face it, ads are unavoidable. Constantly being bombarded with ads becomes tiresome for the everyday consumer who often becomes frustrated rather than receptive. So, how can your business create an effective ad campaign that’s engaging yet still impactful? Spotify’s use of location-based marketing has done just that. Here’s what we can learn from it.
Facebook, a hub for interaction with family and friends, has quickly grown into a source for entertainment as well as news and health information. Like most other places on the internet, Facebook allows for information to spread at the speed of light. While this works wonderfully for spreading important family events or global news, this proves to be quite the disadvantage when it comes to the spread of misinformation.
Amazon has come a long away from its humble beginnings as a simple website to sell books. Now an industry leading e-commerce platform dominating internet retail, it provides an opportunity for businesses to expand the reach of their traditional stores. More recently, however, it has been found that Amazon display ads are also helping to drive non-Amazon sales.
While becoming an influencer is an attainable goal, many people are blinded by money and engage in unethical methods of getting there. Here are four things to stay on the look-out for when partnering with an influencer.
I’m sure by now you’ve recognized the importance of having a high-quality website. But a good website isn’t solely defined by whether it looks nice. You have to take into account other aspects, including functionality and ease of updates. When it comes down to it, the question is static vs dynamic? But what exactly does this mean? Let’s take a closer look.
Search engine optimization, or SEO, is very much dependent on people and what they’re searching for (and of course Google’s latest algorithm updates). As we all know, people can be very fickle as their needs shift throughout the passage of time. Because of this, SEO techniques and metrics need to constantly be monitored and updated to ensure your website can stay on top of the changing trends and desires of your customers.
In the last few years, video content marketing has become such a powerful tool for digital marketing. It is visually appealing and provides insightful information to viewers through a more attention-grabbing type of media. Keep in mind, you are trying to explain a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better relationship with your audience. Here are five videos types you should incorporate into your social media marketing strategy going forward.
On the night of June 5th, Kraus Marketing attended NJ Ad Club’s 51st Annual Jersey Awards in Cedar Grove, New Jersey, for the fourth year in a row. The team was humbled…
Real estate agents have a lot to gain from using social media to promote listings and services. With access to vast audiences through social media, real estate agents are granted the power to bring in targeted potential buyers from all over. And with little to no cost, you can promote your listings via social media. Real estate staging can also build a presence on image sharing platforms, such as Instagram and Facebook. Here are some cheap real estate staging tips for realtors to employ in their business.
Hashtags have long moved past ironic misspellings of words and cheesy phrases to describe a picture. When used properly, they can be a powerful tool to boost content views as well as find other audiences to target. Here are some of the most effective hashtag practices for realtors to employ.