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Is Your Small Business Checking These Important SEO Campaign Metrics?

Is Your Small Business Checking These Important SEO Campaign Metrics?

With new websites and forms of content being released daily, small businesses have to stay on top of their game to make sure that they’re taking the proper actions to direct traffic to their sites. And this doesn’t just mean setting it up for success- true SEO campaign success comes from constant monitoring and modification to suit changing trends. We recommend checking traffic retention, backlink quality, and conversion rate. Let’s take a closer look.

It’s Time to Rethink Your Mobile Advertising Strategy

It’s Time to Rethink Your Mobile Advertising Strategy

Picture this: you’re shopping on your mobile device, just itching to find that perfect something to make up for a bad day. After ten minutes of sitting through irrelevant ads, you’re even more peeved than you were to begin with. Ads can be annoying, but they don’t have to be. Let’s take a closer look at how marketers can change their mobile advertising strategy for the better.

'Instant Create' Feature for Quickly Creating Snapchat Ads

‘Instant Create’ Feature for Quickly Creating Snapchat Ads

Snapchat is well known for its short-form, disappearing content that allows users to give their peers snapshots and insight into their daily lives. As its popularity grew, it was only natural for businesses to realize its potential for marketing, thus Snapchat ads was born. Snapchat has just released a new way to create ads in just three steps. Let’s dive in.

Google Maps Update Introduces AR Navigation

Google Maps Update Introduces AR Navigation

While Google Maps is known primarily as a navigation resource, Google has been continually adding new features to encourage users to engage with it in a different way. Their discontinuation of their Trips mobile app marks a significant step in integrating Maps with capabilities like leaving reviews, contacting local businesses, ordering food, and more. Let’s take a closer look at one of their most recent Google Maps update.

E-commerce and The International Market

E-commerce and The International Market

As an ecommerce business, you are gifted with the wide reach that selling via the internet offers. Just because you started off in a local area doesn’t mean you’re confined to that space. However, we understand that the thought of tapping into international markets can be intimidating. Here are some tips to ensure your business is up to the challenge.

The Risk of Using Purpose Marketing for Your Brand Image

The Risk of Using Purpose Marketing for Your Brand Image

It seems that with every new political issue or controversial topic comes companies with marketing campaigns to reference them. It’s great that businesses are recognizing the importance of staying up to date with current events, but for the businesses themselves, this can quickly prove to do more harm than good. Let’s take a closer look.

Are Podcasts the Next Big Thing for Your Marketing Strategy

Are Podcasts the Next Big Thing for Your Marketing Strategy

While podcasts may seem like the radio’s wannabe younger sibling, they actually have a lot to offer- even for your business. They’re becoming increasingly popular, offering mobile audio entertainment to people on the go or those looking to absorb more content in general. Here’s how you can utilize podcasts to boost your marketing campaign and increase traffic to your website.

Backlinks: The Powerful Tool to Help You Increase Website Traffic

Backlinks: The Powerful Tool to Help You Increase Website Traffic

Okay, so you have a great business- awesome products, reliable services, and a beautiful website. But, as the saying goes, if a tree falls in the woods, does it make a noise? In the big, wide world of the internet, no, it does not make a noise. What good is having great content if no one is around to see it? Google’s SEO ranking strategies are difficult to navigate and businesses need every chance they can get to improve their ranking. Let’s take a look at backlinks and what they can do to help you increase website traffic.