Automated Media Advertising
One of the most crucial aspects of marketing is knowing what advertising space to purchase for your specific audience. If done right, you can count on increased traffic to your website, plus a higher conversion of potential clients into buyers. Establish the best results by purchasing the best available ad space at the appropriate time and delivering relevant ads to your target audience on the websites, platforms, and devices they frequent most.
This can be skillfully done through the integration of digital and traditional marketing methods—typically referred to as display ads and programmatic advertising. Strategically employing the right campaign with either or both of these techniques is the perfect way to keep your business in the spotlight of your target market.
What are Display Ads?
Every time you conduct an online search or visit a website, you’re likely to come across a display ad for a product or service. They’re a powerful tool for boosting brand awareness by placing your ads in front of users even when they aren’t actively searching for your products or services. Display ads can appear in website sidebars, banners, or emails. Typically, these ads include image, video, or text, and their versatility makes them ideal for capturing attention and driving traffic. They’re essentially online forget-me-nots for your business.
One of the strengths of display ads is the ability to leverage advanced targeting options like demographic, interest-based, and even contextual targeting, ensuring your ads reach the right audience. Plus, they’re highly trackable, using metrics like click-through rates and conversion rates to gauge performance and refine future campaigns. This data-driven approach helps you optimize your ad spend for better results.
Display ads have become even more powerful when paired with retargeting techniques. By using tracking pixels, you can follow potential customers as they move from site to site with banner or sidebar ads relating back to you, reminding them of the products or services they viewed on your website. This strategy ensures that your brand stays top-of-mind, leading to higher chances of conversion.
Businesses can incorporate display ads into PPC campaigns as well. This is a great way to break up your steam of text ads by using eye-catching, on-brand graphics. Easily track analytics, monitor your budget, and increase your conversions with the assistance of Kraus Marketing.
What is Programmatic Advertising?
Programmatic advertising refers to the use of machines and algorithms to buy digital advertising space. It isn’t an adversary to display ads, but rather a way to purchase them. This approach allows campaign strategists to focus more on optimizing the ads for a company, rather than spending more time deciding where to put them. So, no, this isn’t some Terminator-like scenario where robots replace humans. Instead, they are enabling us to do a better job and focus on other important things.
This technique is continuously evolving with time, but often includes online ads, television, digital out-of-home, streaming, and voice. This means more diverse touchpoints and opportunities to reach your ideal customers across various devices.
Programmatic technology has advanced significantly, offering new tools like AI-powered bidding, which automatically adjusts bids in real-time based on audience behavior and engagement. Analyzing user behavior allows you to deliver hyper-personalized ads that resonate more with consumers. This allows you to maximize ROI by dynamically adjusting spending for optimal results. The amount of spend put behind the ads will then determine how many impressions and conversions are received by users. At Kraus Marketing, we efficiently analyze your target audience and utilize your desired budgets to deliver the best results and ROAs throughout the campaign.
Partner with Kraus Marketing for Your Advertising Efforts
Unsure of how to use display ads and programmatic advertising to achieve your business goals? Don’t sweat it. Navigating the ever-evolving landscape of advertising can be complex, but you don’t have to do it alone. Our team of experts at Kraus Marketing are well equipped to create the most effective campaign for your business.
Contact us today to schedule a consultation and learn how we can develop a winning campaign for your brand. Let Kraus Marketing help you reach your audience with precision and impact—every time.