Each year, web design trends change and modernize. What looked great one to two years ago, may quickly become outdated with new trends. If you are looking to redesign your website, you will want to consider the following trends our web design company is noticing.
Bold Text. As we are through the first quarter of 2017, you might have noticed more and more websites using bold text across their homepages. This look draws attention to key words that reflect your brand and can help make the page pop.
Cinemagraphs. Back in September, we shared that cinemagraphs in Facebook Ads lead to improved click-thru-rates. For those of you that do not know, cinemagraphs are similar to animated GIFs and work to add movement to images. Implementing cinemagraphs in a website adds an entirely new dimension and helps separate you from competitors.
Gradients. Do you remember the days of gradient fonts on Microsoft Word? Well, they are making a comeback, except this time they can be found on websites. Instead of gradient color fonts, web designers are using the gradient look to create attention-grabbing background images to help make the text pop.
Color layers. While streamlined, white websites are still popular, incorporating layers of color is an emerging trend we are noticing. Adding layers of different colors can help make a simple site pop.
Illustrations. Another trend that is emerging into web design in 2017 is adding illustrations to websites. Doing so helps add personality to the website and express some of your service offerings in visual form.
Minimalistic sites. While new gimmicks have been added to website design this year, there is still a large group of people that prefer to go for an extremely minimalistic look. These websites only show what is absolutely necessary to display. This could be social profile links and information about the company and services.
Aligning Text. Designers are having fun this year playing around with text. We mentioned above that bold text is being featured on sites. Another way text is being utilized in the design is by laying it horizontally and vertically. This helps create a unique dimension and shows some personality.
Fun shapes. Designers that want to incorporate some style into websites have begun to utilize different patterns and shapes. This shows that businesses can have fun with representing their company online.
Overlapping Text. The trend of overlapping text and images has recently become very popular. It helps add dimension to your website and draws your eye to both the text and the image.
There are so many new website design trends in 2017. However, it is crucial to remember that your website will be representing your business. Make sure that you select trends that match your organization’s brand and help you stand out from competitors.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress and Magento. Contact our team for more information.