Websites have really evolved since the first web page was published over twenty-five years ago. From flashy, 3D graphics to a modern, clean design the Internet of the past is night and day compared to web pages we see today. As a web design company, we are aware of the importance a website plays in representing your business. We want to provide you with some helpful web design tips to ensure that the impression your website presents, is a good one.
- 3-seconds to make an impression. Did you know that if your website does not load within three seconds, 53% of people will click off of your website? You need to make sure that your website loads fast and provides relevant information that your target audience is searching for. In addition, it also needs to be pleasant to look at and easy to read.
- Clear, concise messaging. Content is crucial to providing key information to your target audience. However, as we live in a multi-tasking world, people do not have a lot of time to read your website. Thus, you will need to create clear, concise messaging that allows for people to easily skim your website.
- Call to action. If you want your website to serve as a lead generator, you will need to incorporate calls to action throughout the site. When placing these buttons on your site, make sure that you clearly explain what you are offering when someone provides their contact information. For instance, you can be providing an e-book, email newsletter, videos, and more information relevant to the users’ need, but if that is not explained, you will have difficulty receiving leads.
- Update content. It is crucial to constantly be updating the content on your site. Not only will this be beneficial for search engines, it will also be great for users looking on your website. It will showcase your knowledge as an industry leader.
- Utilize social media. We live in a social world, people are constantly on their social channels commenting, sharing, and interacting with friends and brands. You should make it as easy as possible for people to share and interact with your brand’s content. You can do this by integrating social media icons and share buttons throughout your website.
- Add videos. Videos are quickly taking over social media news feeds and websites. They provide relevant information that is easy to receive and share. Consider incorporating video on your website to really engage your target audience.
- Use a CMS. When building your website, it is best if you utilize a CMS such as WordPress or Magento to ensure that people can easily view your website. These sites are also set up to be mobile-responsive, which is necessary when the majority of people search from their phones.
- Build your website with an SEO foundation. Building your website with an SEO foundation is crucial for it to actually be found. You will need to add title tags, H1s, and keywords in your copy.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress. Contact our team for more information.