3 Reasons to Invest in a Mobile Friendly Website

3 Reasons to Invest in a Mobile Friendly Website

Coming across an individual who does not own a smartphone is an extremely rare occurrence. There’s an impressive number of smartphones floating around out there, so the shift towards mobile friendly websites shouldn’t come as a surprise. The benefits of making the move to mobile friendly are limitless.

If your brand has yet to implement mobile-friendly web design techniques, perhaps it’s time to consider it. We’ve highlighted three of the most important reasons to invest in a mobile friendly website if you haven’t already. 

Increase Website Traffic

Today we seek to answer the age-old question; if a website is launched and no one is around to see it, is it even a website? This may seem dramatic, but the main goal of your website should be getting seen by potential clients. Organic website traffic is the best way to ensure brand presence in the highly competitive market referred to as Google. It just so happens, that more website searches are now conducted on mobile devices than desktops. According to recent studies, more than 60 percent of all online searches are now being carried out on mobile devices. The odds have shifted exponentially in favor of websites that are mobile responsive. This is great news for brand’s who have stayed ahead of the curve and already made the switch, but not so good for those still lacking in the mobile responsive arena.

Mobile responsive websites also have potential to increase website traffic through social media. A majority of all social media consumers, approximately 55%, do so on their mobile device. This implies that sharing links to your website from social media sites such as, Facebook, Twitter, and YouTube becomes even more beneficial. Promoting your brand on social media can be tricky, but having a mobile website can seek to relieve some of the stress that comes along with it.

Reinforce Positive Brand Image

Your marketing strategy efforts will have gone to waste if potential clients do not view your brand in a positive light. Maintaining a positive brand image can be difficult, but having a mobile responsive website can certainly help. Integrating a mobile-friendly website will lead to a more positive user experience.

When users go to a website on their mobile device, they are expecting a seamless user experience with intuitive navigation. Websites that don’t accomplish this are those that do not code for the mobile web. A user-friendly website will be viewable on any size mobile device and shouldn’t require the headache of side-scrolling or zooming in-and-out. Users who are frustrated with a websites navigation tend to associate this negativity with the brand itself. It is very likely that an unresponsive site will increase bounce rate, scaring users away from your brand entirely.

Improve SEO efforts

A well-executed marketing campaign often implements SEO strategy. Don’t let these efforts go to waste by not having a mobile friendly website. Google’s algorithm favors websites that are mobile-responsive. Your chances of ranking higher on Google’s search engine increase greatly once your site is properly integrated onto the mobile web. For sites failing to meet mobile friendliness standards, your chances of ranking well are greatly hindered through penalties. This will further harm your SEO efforts.

Google has integrated different ranking indexes to differentiate between desktop and mobile sites. Your website may rank well on a desktop, but this does not mean that it will hold up on mobile. This is a mistake that we often see people making. To get the most traffic on your site, your site will ideally rank well on both desktop and mobile. The only way to accomplish this is through the creation of a site that is mobile responsive and engaging.

Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website designmarketing, and branding. Our team of creative professionals can create an updated, responsive website for both desktop and mobile users. Our websites are built on content management systems (CMS), such as WordPress and Magento. Contact our team today for more information.