Weekly Social Media Update: February 3rd, 2017

Weekly Social Media Update: February 3rd, 2017

Weekly Social Media Update: February 3rd, 2017 560 315 Kraus Marketing

During the past week, there were quite a few social media updates. Here’s what’s new in the social media world.

Facebook:

  • Facebook announced its fourth-quarter and full-year statistics on Wednesday. Out of its 1.86 billion monthly active users, 1.74 billion utilize mobile to view the network. 400 million members use Facebook Messenger monthly for voice and video chat.
  • Continuing with its measures to prevent the spread of fake news, Facebook is updating the News Feed algorithm again. The social network is creating signals that will identify posts from people and pages that are authentic and real.
  • Facebook wants to help its users discover new friends. The Discover People section will feature people that you have something in common with. The feature has just started rolling out and will be available across more devices shortly.
  • Facebook’s tagging tools have gotten even smarter. In addition to auto tagging people, it also recognizes where you took the photo, what you are wearing, and any actions that are going on in the photo.
  • Facebook is working on creating a video app for television. While it is still in early stages of development, it could rival Netflix, Amazon Prime, and Hulu.

Snapchat:

  • Snapchat is preparing to go public! Reportedly it will file an IPO next week and go public around March.
  • Snapchat is making it easier for businesses to link directly to their website. They have customized QR codes to automatically go to businesses’ websites.

Instagram:

  • Instagram is testing a new feature that will enable users to share multiple photos at one time. Basically, the update will allow users to share up to 10 photos in one post.

Twitter:

  • Twitter has added a new metric to its analytics suite. It now showcases a view count next to the duration length of videos.

 Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We service companies in the New Jersey and New York City area. Find out how we can help you by contacting us today.

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