Since social media’s popularity began years ago, it has continually evolved. This causes a few myths to be formed and we are here to debunk them today.
- Is social media free? While technically social media is still free, if you are utilizing social platforms for business you’ll need to account for ad spend in your monthly or yearly budget. The reason being, social networks are continuing to grow their user bases and as a business you want people to see your content. The only way to ensure that your social posts reach a good amount of people is to add some budget behind them.
- Social media isn’t measurable. With the inclusion of analytics to many social platforms, you are able to measure your social efforts. In addition, there are many tools available for marketers to view additional social media statistics.
- Social media doesn’t have a conversion rate. Social media advertising enables you to promote your posts to a highly targeted audience. You have the opportunity to create an audience based on data from consumers who are already interested in your product or are aligned with your brand. This ensures that a large percentage of the audience will convert into buyers.
- Not all consumers are on social media. Sure, there is a very tiny amount of the population that is not on social media. However, if you are targeting anyone with a smartphone, chances are they have at least one social media profile. Facebook has 1.7 billion active users, Twitter has 313 million, and Instagram has 500 million. Surely some of those active users will be interested in interacting with your brand.
- You should be on every social platform. Not every social platform is right for your brand. You should be on at least one social network that your consumers are on, however, you do not need to be on all of them. Choose social media that your product, service or brand is best conveyed in.
Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.