Social Media Marketing Tips

Social Media Marketing Tips

Social Media Marketing Tips 2560 2112 Kraus Marketing

As a digital marketing agency specializing in social media, we have frequently been asked best practice tips for social media marketing. Today, we want to share our tips for advertising on Facebook and Instagram.

Facebook Advertising
Over three million businesses advertise on Facebook each year. If you are looking to optimize your Facebook ads or start a new campaign, check out these tips:

General best practices. Before going into the nitty gritty of Facebook advertising, we thought it would be best to share general best practices. This includes making your ads pop on the newsfeed. Try to use bright colors to attract views and clicks. Remember that Facebook’s primary source of traffic is through mobile, so you will want to grab potential consumers’ eyes quickly. Facebook places prominence on visual content, in fact they limit photos that have over 20% of text on images. When writing the copy to go along with the ad, keep it short and sweet. We recommend up to 90 characters.

Image guide. As we mentioned above, images are important to garnering attention to your advertisements. We recommend putting a call to action button directly on the image to help increase the click-through-rate. Don’t forget to limit the text on the image, as Facebook will prevent your ad from being seen.

Facebook ad formats. Facebook offers a few different advertising formats. It can be challenging deciding what format to select. We wanted to provide a guide to the various ad formats Facebook utilizes:

  • Carousel ads. Do you want to tell a story when advertising your product or services? Carousel ads are specifically designed for that. They help to visually showcase your products, services, and brand value.
  • Dynamic ads. Are you looking to retarget consumers? Dynamic ads are the way to go. They pull from the Facebook pixel (you need to have one installed on your site) to showcase ads to people that have looked at similar products on your website.
  • Video ads. Are you looking to add personality to your brand? As I am sure you already have noticed, videos have been taking over Facebook. The social media platform has placed more prominence on videos in the newsfeed. Some tips for videos are to keep it short and optimize the thumbnail.
  • Canvas ads. Does your target audience spend most of their time on mobile phones? Canvas ads could be an option to target them. The ads are interactive and enable businesses to showcase their products easily.

Instagram Advertising
Instagram has been undergoing some serious growth! In less than a year, the platform has gone from 500 million users to 700 million users. It shouldn’t come as too much of a surprise that the platform will bring over $1.53 billion in ad revenue this year. If you are looking to advertise on the platform, here are some tips you should be aware of:

Where do I set up an Instagram ad? If you are looking on Instagram for an ad platform, you are looking in the wrong spot! Facebook acquired Instagram 5 years ago, thus you can set up an Instagram ad within the Facebook platform itself.

Don’t make the advertisement look like an advertisement. Since Instagram is such a visual platform, the last thing you will want is for your advertisement to stick out like a sore thumb.

Instagram ad formats. Similar to Facebook, there are a few different places you can advertise on Instagram. These include:

  • Photo ads. This is a simple photo that is displayed within the newsfeed. They can be in a square or landscape format.
  • Video ads. Similar to Facebook, Instagram places prominence on videos. As an advertiser, you can share a video that is up to 60 seconds long.
  • Carousel ads. Instagram recently released an update to users that enables them to update multiple photos and videos in one post. The carousel ad is the advertisement format of that.
  • Stories ads. If you want to engage the 200 million+ users interacting with Stories, advertise on them.

Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We service companies in the New Jersey and New York City area. Find out how we can help you by contacting us today.

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