Steer Clear of These 3 Common SEO Myths

Steer Clear of These 3 Common SEO Myths

Search engine optimization (SEO) is the driving force behind proper digital marketing. What used to be a foreign language, is now something that marketers live and breathe. SEO is not something that can be learned in one evening. The SEO skillset is something that is developed over time. Like any learning experience, it can become quite easy to pick up bad habits. Everyone has something different to say for what works and what does not. As a digital marketing agency, we know the SEO beast and we know it well. Here are 3 of the most popular SEO myths we see individuals all too often buying into. 

Keyword Research: A Lost Cause?

A common misconception among SEO skeptics is that keyword research is a waste of resources. This couldn’t be further from the truth. Keyword research is the best way to influence click through on your content.

With Google constantly updating their algorithms, such as Penguin and Hummingbird, many feel as though keyword targeting is no longer a valid practice. There is no evidence to back this statement. SEO is a user driven organism, the best way to guarantee that your SEO organism thrives is through well executed keyword research. The only way for someone to find your content is through keywords which makes keyword research an invaluable tool. It enables you to utilize ‘hot’ keywords that are relevant to both your content and those interested in viewing your content.

SEO is ‘Set it and Forget it’

You’ve executed SEO strategies flawlessly and your content is starting to gain traction, so you must be done, right? Wrong, ‘one and done’ does not and should not apply to SEO. SEO is an endeavor that is never truly finished. Walking away from SEO once satisfied with Google rankings is one of the worse mistakes you can make. It can be argued that this is when SEO is at its highest value. Walking away from SEO will lead to a fall off of organic search traffic over time. This happens for a variety of different reasons, ranging from; outdated content, link degradation, and the competition outranking you through SEO upkeep. For these reasons, and many others, SEO is an investment that there is no walking away from.

In order to keep up with good SEO practices, constant analysis of performance is necessary. Find out what works and what doesn’t. If you’re serious about outranking the competition, your SEO campaign must be precise and efficient. The best way to guarantee this is through generating content consistently, every quarter of every year. 

‘Content is King’

Chances are if you’ve spent any time in or around the marketing arena, you’ve heard the saying ‘content is king’. This expression stems from the belief that proper SEO can be flawlessly executed through a constant stream of fresh content. There is certainly a hidden truth to the expression, however there is a lot more going on here. Fresh content is undoubtedly vital to SEO, but the promotion of this content, as well as it’s quantity and quality, is equally as important.

Updating blogs and having a strong social media presence is a sure-fire way to climb those Google rankings, but only if done properly. Once quality content has been created, it then becomes a question of whether or not that content has been properly promoted and optimized. Without promotion how is your content going to reach a wider audience? It most likely won’t. Traffic and visibility of content are two very important resources in the SEO toolbox, don’t underestimate their value.

Creating content just for the sake of pushing out content may seem appealing while maintaining SEO. Do not fall into this trap. In order to ensure that your content works mutually with your SEO strategy, you want to generate content that strikes a balance of both quantity and quality. Spend time on content to ensure that what you’re saying holds value. Once you’ve established that your content is relevant, ask yourself if it is lacking length. Content that is short in length is also short on value. Finding the perfect length for your content pieces can require some research and testing.

Are you curious about how to implement SEO strategies for your business? Kraus Marketing specializes in SEO and Social Media Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.