If you are a merchant that sells over 500 products, Google Shopping might be something you want to consider. As with any search engine marketing tool, the importance is ensuring that your products will be seen by the mass public. To do this on Google Shopping, you will need to understand the basics of product feed optimization.
Google Merchant Center provides a list of required fields that needs to be met before utilizing the following title optimization tips.
- Don’t forget about the basics. It is crucial to include the brand, product name, and basic characteristics to improve your title optimization for Google Shopping.
- Include key terms. The title arguably is one of the leading factors that impacts if people see your product and want to learn more about it to eventually purchase. Adding a search term and product category to the title significantly increases impressions. In addition, if you find that your title length is shorter, consider putting the size and gender focus to increase impressions further.
- Understand the algorithm. Similar to search engine optimization, Google looks at the words at the beginning of the product title and places the most importance on them. It utilizes those terms when determining which ads are relevant for users’ search queries. One thing to keep in mind is that Google is not the best at understanding synonyms. This means that people might be searching for your product in different ways. To account for this, try to include the different search terms associated with your product across the category.
Are you curious about how to implement SEO strategies for your business? Kraus Marketing specializes in SEO and Social Media Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.