Spire CPA is a group of certified public accountants that have two offices; one in Livingston, NJ and the other in Clark, NJ. The CPA’s at Spire CPA work with many small to large businesses across many verticals including non profit, transportation services, construction, government, hospitality, manufacturing and professional services. Spire CPA provides wealth management, tax services, trust and estate services, IT services and more.
Client Challenge: Spire CPA wanted to stand out from their competition. They wanted a new website that focused on the culture around Spire CPA and their dedication to their clients. They also wanted someone who could manager their LinkedIn account and create a strategy that was able to compliment the strategy they already had in place and help build upon it.
The Kraus Solution: Kraus Marketing was able to take a deeper dive into the culture of the company and really pull out their corporate identity and really get to know who Spire CPA was as a company. Kraus Marketing created a website that used very vibrant colors and pictures that really stood out. The website is easy to navigate and really pops when you look at it. For their LinkedIn, the digital marketing team prepared a strategy that compliments their ongoing strategy to help hit different points and attract more people to the site. Through organic search engine optimization, we were able to increase the amount of views on the site and have many returning visitors back on the site to see the latest updates from Spire CPA.