Reheroed repurposes fire hoses decommissioned by the FDNY and turns them into high-quality, everyday items such as a hat or keychain. Each product is handcrafted and every purchase gives back to the FDNY Foundation. Thanks to Reheroed, you can own a piece of New York City’s firefighting history.
Client Challenge: Reheroed was in need of branding that truly appealed to the heart of their mission and that helped sell their products.
The Kraus Solution: Kraus Marketing worked their magic to create a brand identity that focused on the inception of their products, as well as the charitable aspect of the business. We then produced a brochure and landing page to increase consumer awareness through multiple mediums.